THE ART OF TOM
| Title | THE ART OF TOM |
| Brand | CHURCH ROAD WINERY |
| Product / Service | TOM |
| Category | D01. Use of Film |
| Entrant | OGILVY NEW ZEALAND Auckland, NEW ZEALAND |
| Idea Creation | OGILVY NEW ZEALAND Auckland, NEW ZEALAND |
| Production | OGILVY NEW ZEALAND Auckland, NEW ZEALAND |
| Production 2 | CIRKUS Auckland, NEW ZEALAND |
Credits
| Name | Company | Position |
|---|---|---|
| Regan Grafton | Ogilvy & Mather NZ | Executive Creative Director |
| Rupert Hancock | Ogilvy & Mather NZ | Creative Director |
| Gaelyn Churchill | Ogilvy & Mather NZ | Senior Art Director |
| Matt Simpkins | Ogilvy & Mather NZ | Copywriter |
| Anna Lee | Ogilvy & Mather NZ | Designer |
| Rebecca Tan | Cirkus | Illustrator |
| Puteri Raja Ariff | Cirkus | Producer |
| Vittorio Suhendro | Cirkus | Illustrator |
| Maggie Antone | Ogilvy & Mather NZ | Group Account Director |
| Ty Jepsen | Cirkus | Animation |
| Ryan Dickinson | Ogilvy & Mather NZ | Sound Engineer |
| Pink Kitsawat | Ogilvy & Mather NZ | Account Director |
Brief Explanation
We created this piece of film art, to tell the story of a remarkable wine and its rich heritage. It evokes a tale of terroir (the land) of old winemaking techniques and of the winemaker himself and his obsession in the pursuit of excellence. The film is a story of provenance - a journey from grape to bottle. Each frame of the film was hand crafted, just like the wine itself and then given away frame by frame as a unique RSVP mechanic to an exclusive event.