PAPER PLANE: NO DETAIL TOO SMALL
| Title | PAPER PLANE: NO DETAIL TOO SMALL |
| Brand | SINGAPORE AIRLINES |
| Product / Service | SINGAPORE AIRLINES |
| Category | C01. Viral Film |
| Entrant | DM2 Singapore, SINGAPORE |
| Media | DM2 Singapore, SINGAPORE |
| Idea Creation | DM2 Singapore, SINGAPORE |
| Production | DM2 Singapore, SINGAPORE |
Credits
| Name | Company | Position |
|---|---|---|
| Matthew Crescenzo | Dentsu DM2 | Associate Creative Director |
| Mustapha Zainal | Dentsu DM2 | Art Director |
| Dominic Ho | Dentsu DM2 | Art Director |
| Zee Yeo | Dentsu DM2 | Art Director |
| Jessica Beaton | Dentsu DM2 | Account Director |
| Ng Xin Rong | Dentsu DM2 | Account Manager |
| Noreen Tjindra | Dentsu DM2 | Account Manager |
| Luca Iaconi-Stewart | Luca Iaconi-Stewart | Set Designer |
| Mike Middleton | Dentsu DM2 | Creative Director |
| James Hawkins | Dentsu DM2 | Chief Executive Officer |
Brief Explanation
Paper-craft wizard, Luca Iaconi-Stewart creates an amazingly detailed model of the Singapore Airlines Airbus A380, fitted with functional miniatures of the airline's award-winning cabin seats and suites. The documented process covered over 3,000 hand-cut pieces and 1,000 hours of painstaking, meticulous craftwork.