MARIGOLD HL MILK BALANCING ACT
| Title | MARIGOLD HL MILK BALANCING ACT |
| Brand | MALAYSIA DAIRY INDUSTRIES |
| Product / Service | MARIGOLD HL MILK |
| Category | A02. Drinks |
| Entrant | GOODFELLAS Singapore, SINGAPORE |
| Idea Creation | GOODFELLAS Singapore, SINGAPORE |
| Production | TWO OCEANS FILM COMPANY Singapore, SINGAPORE |
Credits
| Name | Company | Position |
|---|---|---|
| Patrick Low | Goodfellas Consultancy Pte Ltd | Founder/Creative Partner |
| Guay Chong Kian | Goodfellas Consultancy Pte Ltd | Creative Partner |
| Shermin Ong | Goodfellas Consultancy Pte Ltd | Creative Partner |
| James Lim | Goodfellas Consultancy Pte Ltd | Client Partner |
| Brendon Low | Goodfellas Consultancy Pte Ltd | Creative Partner |
Brief Explanation
Life can be a real balancing act when your day is packed with responsibilities. This TV spot features a day in the life of three national netball team members juggling between work and training. The various responsibilities of these players are clearly demonstrated in the film - one is a mother, while the other two are business executives. It champions Singapore Netball whilst reinforcing the brand’s “Balance” positioning - brand tagline: The perfect balance of highs and lows.