PURE DESIGN
Short List
| Title | PURE DESIGN |
| Brand | YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO |
| Product / Service | D&AD AWARDS 2015 EXHIBITION IN JAPAN |
| Category | C03. Screens & Events |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Idea Creation 2 | CREATIVE POWER UNIT Tokyo, JAPAN |
| Media | DENTSU INC. Tokyo, JAPAN |
| PR | DENTSU INC. Tokyo, JAPAN |
| Production | DENTSU INC. Tokyo, JAPAN |
| Production 2 | CREATIVE POWER UNIT Tokyo, JAPAN |
| Production 3 | TYO Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Yuya Furukawa | DENTSU INC. | Executive Creative Director |
| Yoshihiro Yagi | DENTSU INC. | Creative Director |
| Haruko Tsutsui | DENTSU INC. | Copywriter |
| Yusuke Koyanagi | DENTSU INC. | Art Director |
| Daisuke Hatakeyama | Creative Power Unit | Art Director |
| Haruko Nakatani | Creative Power Unit | Designer |
| Marina Danjo | DENTSU INC. | Copywriter |
| Yoshiko Tomita | DENTSU INC. | Creative Producer |
| Yuta Harasawa | TYO drive | Producer |
| HORSTON | HORSTON | Director |
| Toru Sasaki | handsome tracks Inc. | Sound Producer |
Brief Explanation
Design is a lifeline. Design makes our lives convenient and solves social problems, however invisible the design is. We set the theme of the exhibition: the mission of the design. The design motif is water pipelines, showing the way a fresh design travels through the world.