DENG ADUT
Grand Prix
| Title | DENG ADUT |
| Brand | WESTERN SYDNEY UNIVERSITY |
| Product / Service | WESTERN SYDNEY UNIVERSITY |
| Category | A11. Commercial Public Services |
| Entrant | VCD + WE.COLLECTIVE Sydney, AUSTRALIA |
| Idea Creation | VCD + WE.COLLECTIVE Sydney, AUSTRALIA |
| Production | FINCH Sydney, AUSTRALIA |
Credits
| Name | Company | Position |
|---|---|---|
| Angelo Courtis | Western Sydney University | Vice-President (People and Advancement) |
| Tanja Perl | VCD + We | Project Manager & Producer |
| Camilla Dehnert | Finch | Producer |
| Rob Galluzzo | Finch | Executive Producer |
| Corey Esse | Finch | Managing Director/Executive Producer |
| Ari Wegner | Ari Wegner | Cinematographer |
| Mandy Payne | VCD + We | Producer |
| Jo Scott | The Butchery | Editor |
| George Betsis | VCD + We | Executive Creative Director |
| Jae Morrison | Finch | Director |
| Annie Beauchamp | Finch | Art Director |
| Brenda Hayward | Finch | Wardrobe |
| FINCH VFX | Finch | Visual Effects |
| Andy Timms | Finch | Lead Flame Artist |
| Stuart Bedford | Finch | Flame Artist |
| Suraj Nayak | The Rig | 3D |
| Pete Ritchie | Finch | Colourist |
| Hannah Walker | Finch | VFX Producer |
| Jarryd James 'Do You Remember' | Sony Music Entertainment Australia | Composer |
| The Coopers Sound Design | The Coopers Sound Design | Sound Design |
Brief Explanation
This advertisement chronicles the real-life story of Western Sydney University graduate, Deng Thiak Adut. From a child soldier in the Sudanese Civil war to becoming a leading member of the Sudanese community and refugee lawyer in the suburbs of Western Sydney, Deng Adut's story is a phenomenal achievement of one man's dedication to helping others less fortunate in the face of great adversity. The story is about unlocking human potential - triumph against the odds; winning when the mainstream says it’s impossible; victory that is sweeter because it’s tougher to achieve.