SURF LABAHAN

TitleSURF LABAHAN
BrandUNILEVER PHILIPPINES
Product / ServiceDETERGENT
CategoryA01. Creative Effectiveness
EntrantMULLENLOWE PHILIPPINES Makati City, THE PHILIPPINES
Idea Creation MULLENLOWE PHILIPPINES Makati City, THE PHILIPPINES

Credits

Name Company Position
Leigh Reyes MullenLowe Philippines President/CCO
Abi Aquino MullenLowe Philippines Executive Creative Director
Alan Fontanilla MullenLowe Open Philippines Managing Director
Roman Olivarez MullenLowe Open Philippines Creative Director
Roman Olivarez MullenLowe Open Philippines Creative Director
Martin Flordeliza Open Inc. Art Director
Owel Alvero MullenLowe Open Philippines Copywriter
Irish Viado MullenLowe Open Philippines Senior Account Manager
Jake Fernandez MullenLowe Philippines Print Director
Roger Rapacon MullenLowe Philippines Final Artist
Viboy Palillo MullenLowe Philippines Planning Director

Brief Explanation

After Typhoon Haiyan devastated communities in Samar and Leyte provinces, Unilever detergent brand Surf immediately responded by taking part in the big tasks of ‘cleaning up’ after the destruction. With the shortage of fresh water due to damaged water mains, Surf built a water recycling facility in Barangay Union Coastal, Mayorga, Leyte using the rubble created by the typhoon. It gave the community a steady supply of filtered rain and gray water that people can then use to wash clothes. Some 50 households immediately benefitted from the project’s initial output of an average 450 liters of recycled water per day, growing exponentially since the service started.