| Title | SAVE THE SUNDAE CONE |
| Brand | GOLDEN ARCHES RESTAURANT |
| Product / Service | McDONALD'S |
| Category | A01. Creative Effectiveness |
| Entrant | LEO BURNETT MALAYSIA Kuala Lumpur, MALAYSIA |
| Idea Creation | LEO BURNETT MALAYSIA Kuala Lumpur, MALAYSIA |
| Production | LEO BURNETT MALAYSIA Kuala Lumpur, MALAYSIA |
| Production 2 | STAEK PHOTOGRAPHY Petaling Jaya, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Eaide Jasli | Leo Burnett Malaysia | Associate Creative Director |
| Mukund Olety | Leo Burnett Malaysia | - |
| Pavel Flegl | Leo Burnett Malaysia | - |
| Benjamin Encarnacion | Leo Burnett Malaysia | - |
| Reza Rosli | Leo Burnett Malaysia | - |
| Chan Lik Win | Leo Burnett Malaysia | - |
| Delexander Lai | Leo Burnett Malaysia | Flash Developer |
| Loo Giap Ching | Leo Burnett Malaysia | - |
| Buboy Paguio | Leo Burnett Malaysia | - |
| Iskander Siva | Leo Burnett Malaysia | - |
| Iska Hashim | Leo Burnett Malaysia | Group Creative Director |
McDonald’s wanted to build connections with the youthful, digital generation who are always on the move, and who are always exploring what is the latest fad. This group are always searching for the coolest things to do and this activation helps to build that connection in an exciting and fun way. The Communication objective was to involve the customers with the brand, make the overall experience youthful, talked about, and memorable. If it could also result in trials and experimentation at the outlet that would be the ultimate pay off.