YUMMY FLOWER BOX

TitleYUMMY FLOWER BOX
BrandLOGI FLOWER
Product / ServiceEDIBLE FLOWER BOX
CategoryE01. Food
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
PR DENTSU INC. Tokyo, JAPAN
Production ADBRAIN INC. Tokyo, JAPAN
Production 2 CLIVER Tokyo, JAPAN

Credits

Name Company Position
Toru Suwa DENTSU INC. Chief Planner
Kentaro Sagara Dentsu Inc. Art Director
Seitaro Miyachi Dentsu Inc. Creative technologist
Noriaki Onoe Dentsu Inc. Planner
Yuki Ohtsu Dentsu Inc. Planner
Satoshi Kuno CLIVER inc. Producer
Keigo Ogino ADBRAIN Designer
Kayako Kamiya Freelance Illustrator
Norio Kitagawa Tokyo ad designers Photographer
Noriaki Tosaki NISSHO printing Printing Director

The Campaign

We connected vegetables with beautiful flowers by our idea"Yummy flower box". This box is constituted by separating into two stages; one is for vegetables and the other is for a flower bouquet, the flowers of which are the same family of the vegetables.Every flower bouquet corresponds to each recipe. If you give the flower bouquet, you can request to cook your favorite dishes at the same time. Why don't you turn your "I-want-to-eat-that-today" request into a surprising and wonderful floral gift

Creative Execution

• We designed food story behind beautiful flowers which is a relation between vegetables and beautiful flowers. • At the flower shops •Paper boxes?friendly illustration, minimalist design for kids • To obtain a comprehensible package by simplifying a structure and a simple illustration

•Education about foods and flowers •Have a lively conversation about food with families •Strengthen the bonds with families and partners •Increased 140% during the term •Satisfied every customers

Insights, Strategy and the Idea

We produced new flower box which connected vegetables with beautiful flowers, and which taught us about food story behind beautiful flowers Targets are kids and any adults who are not good at cooking their diet We sold these flower boxes at flower shops, which means to connect flower shops with supermarkets.