English Translation of Main Headlines

Due to negative social perceptions of receiving treatment for depression in Korea, there are many cases where the depression worsens from failure to seek proper treatment in the early stages. Therefore, we came up with an idea of turning a vending machine, a public facility that can be easily found in our daily lives, into a pharmacy which offers remedies for twenty types of mental symptoms. It provided a customized remedy kit inspired by artworks such as poems, movies and paintings, along with items that can make people smile. Not only did the campaign alleviate negative perceptions about mental care, but also led people to receive psychotherapy through self-depression tests included in the remedy kits. Over one hundred thousand people participated throughout a year, and related internet posts were viewed over 35 million times. Being introduced in primetime TV shows and newspapers, the campaign was able to make a PR value of 1.75 million USD. without any adverting fees. Also, thirty thousand citizens, with mild depression symptoms, participated in self tests and realized their diseases. This made consultation rates with mental clinics increase by 50%.