The Campaign

The Samsung S9W is television as art. Samsung have admired paintings displayed on walls for centuries, but an image on a curve instantly becomes a sculpture. The television design for the S9W gives an answer to a simple question: what is the best way to display this sculpture? Samsung truly looked at this television not as a consumer electronics product, but as a piece of fine craftsmanship. In this way, the brochure for the S9W is a direct extension of the design inspiration for the product. Meant to reflect the minimal, yet visually stimulating aesthetic of a gallery book, the brochure utilizes clean typography and striking images to create a balanced visual narrative of the television design.

Creative Execution

The brochure explains thoroughly the intent and features of the television, but also parallels the quality and thought that went into the craft of making this product; minimalist and subtle, with acute detailing that immediately draws the viewer’s eye.

Indication of how successful the outcome was in the market

Design inspired

The brochure explains thoroughly the intent and features of the television, but also parallels the quality and thought that went into the craft of making this product; minimalist and subtle, with acute detailing that immediately draws the viewer’s eye.