The Campaign

The new flagship product, the SUHD TV Quantum Dot Display, required a stunning design approach to complement the product offering and meet the expectations of a highly demanding consumer. The layout for each feature was carefully considered to push beyond cliché imagery and language, yet simple enough to communicate features and benefits quickly and intuitively.

Creative Execution

In terms of artwork and imagery, we conceptualized, produced and delivered bespoke lifestyle photography to match the value proposition of each product model. Another objective was to deliver product information in a user-friendly manner so consumers can easily decide which product best suits their needs.

Indication of how successful the outcome was in the market

Design quality improved

In terms of artwork and imagery, we conceptualized, produced and delivered bespoke lifestyle photography to match the value proposition of each product model. Another objective was to deliver product information in a user-friendly manner so consumers can easily decide which product best suits their needs.