The Campaign

Using actual glasswares, we shot and art directed them to mimic actual bubble wrap. When seen from afar it looks like bobble wrap but once seen closer, you will see that it is made of actual glasswares.

Creative Execution

The poster design was very relevant because it immediately gives the customer the idea of what the product or service is. by clearly showing bubblewrap, the response was immediate. It was also done in a clever way so customers were surprised to find out that it was made of actual glasswares. Poster is a perfect point of sale medium for this product because customers are at the actual point of packing their valuables in the LBC dispatch office. We provided this poster material to LBC branches that had high package service.

Indication of how successful the outcome was in the market

Although there is no clear measure on business in terms of increase in delivery, there was a clear increase in awareness and usage of the service. Clients immediately asked for the service once they see the poster.

LBC being the number once courier in the Philippines wants to make sure that packages that are fragile are delivered intact so they introduced a bubble wrapping service in their stores. We selected in-store poster to give clients information about the availability of this service once they are sending their fragile items.