The Campaign

Its creative theme was "The other side of HIMAWARI." Rather than the standard image of a bright and healthy sunflower, we used mysterious and impactful graphics to suggest the potency and unexpected side of the plant oil.

Creative Execution

The bottle design showing the sunflower’s strengthen, growing toward the sky, absorbing the water from the earth as well as the incomparable and impactful graphics established presence in stores and highly esteemed by logistics.

Indication of how successful the outcome was in the market

Himawari has become an established brand in the market, and is sold in drugstores and GMS across Japan. It was awarded the best package design award by distributors.

The non-silicon shampoo containing the oil was launched in the market later, so it is required overwhelmed differentiation.