The Campaign

An actual IZANAS® fiber was used for the handle of paper bags with the printed image of a huge ship or elephant as a unique way of showing that such fine “super fibers" could even be used to lift such massively heavy objects.

Creative Execution

The poster was displayed at rollout events around the world to win recognition for the newly reborn IZANAS®.

Indication of how successful the outcome was in the market

The high-impact design generated a big response, helping to maximize awareness of the rebranding. Many inquiries were received.

The aim was to develop sales globally, not just in Japan, so the focus was on non-verbal communication.