|Title||LIFTING PAPER BAG|
|Product / Service||IZANAS®|
|Category||B02. Promotional Item Design|
|Entrant||DENTSU INC. KANSAI Osaka, JAPAN|
|Idea Creation||DENTSU INC. KANSAI Osaka, JAPAN|
|Production||SHERPA Osaka, JAPAN|
|Takahisa Yano||DENTSU INC. KANSAI||Creative Director/Copy writer|
|Tetsuya Wakabayashi||Sherpa inc.||Art Director|
|Teppei Yamaguchi||Sherpa inc.||Designer|
|Daiki Kitazawa||Sherpa inc.||Designer|
An actual IZANAS® fiber was used for the handle of paper bags with the printed image of a huge ship or elephant as a unique way of showing that such fine “super fibers" could even be used to lift such massively heavy objects.
The poster was displayed at rollout events around the world to win recognition for the newly reborn IZANAS®.
The high-impact design generated a big response, helping to maximize awareness of the rebranding. Many inquiries were received.
The aim was to develop sales globally, not just in Japan, so the focus was on non-verbal communication.