The Campaign

Singapore’s Water- Energy- Waste Nexus is a concerted effort by Singapore Government Agencies to make it thrives as a sustainable city with a vibrant and competitive economy. Utilizing bold imagination, innovative strategies, careful planning and technological advancements turned this vision into a three- dimensional entity during the exhibition. Design of the booth is unique and aimed to reveal the technology in development for application in Singapore’s today. The infinity mirrors lighting portrayed a futuristic Smart Nation of what Singapore would be. Design was focused on movement, progression of Singapore in a distinctive platform and creating ambience that is inspiring and engaging to the future of Singapore. Interactive touch screen display provides a fast and intuitive interface for users to better understand the solutions presented, featuring the entire DTSS Phase 2 endeavor encompassing the two plants (Integrated Waste Management Facility and Tuas Water Reclamation Plant) and the Deep Tunnel Conveyance System.

Creative Execution

visual production/ multimedia, including the following details: a. Aerial, 3-D view of Tuas WRP and IWMF, with animated features such as allowing the user to appreciate the systems from different viewpoints or perspectives b. Allows users to touch different areas of the systems and zoom in for more details in animation forms and/or succinct text, especially in relation to the co-location synergies Life-sized models of tunnels and cut-out of plant infrastructure presented as information panels along the booth a. Inside the tunnel, part of the wall shall feature the various cross-sectional layers (eg. corrosion protection lining, fibre optic, microbial induced corrosion concrete) b. The booth is designed such that it is relatively easy to dismantle, transport, re-assemble, and the material shall be robust enough to be re-used in the future.

Indication of how successful the outcome was in the market

The trade stand was featured in Channel New Asia and The Straits Times as the headlines of Singapore International Water Week. -Channel News Asia: http://www.channelnewsasia.com/news/singapore/tenders-to-be-called-for/2948272.html -Straits Times: http://www.straitstimes.com/singapore/environment/2-green-plants-to-improve-waste-treatment-efficiency The Deep Tunnel Sewerage System (DTSS) Phase 2 and the Integrated Waste Management Facility (IWMF) are iconic flagship projects undertaken by PUB and NEA respectively in the arena of used water management and solid waste treatment. There was a forum that provided more insights to both projects, including co-location synergy aspects between the two facilities held during SIWW 2016 attracted an overwhelming participation from delegates partially due to the communication of value and unique design for the stand. Innovative design of the stand created an opportunity for industry players, technology providers, system integrators and academia to network and gather interest about this project.

The key target audiences are - Local government officials - Foreign dignitaries and VIPs - Local and international trade and general media - Local and international consultants, contractors, suppliers and service providers in the water, wastewater and waste industry Immersive 3D environment coupled with succinct use of cleverly crafted info-graphics and interactive media ensured that the exhibition provided sufficient project information to interest potential consultants, contractors and suppliers to bid for the projects. This encouraging healthy competition in upcoming DTSS Phase 2 and IWMF tenders. Trade visitors walked away inspired by the good work that PUB/NEA have done in ensuring a sustainable solution to support Singapore’s continued growth and meet its long term used water and solid waste management needs. The booth also served as a venue for meetings with industry leaders to provide constructive ideas and feedback to PUB and NEA on the projects.