Title | DEER OF NARA |
Brand | NARA PREFECTURE |
Product / Service | LOCAL GOVERNMENT SERVICE |
Category | G05. Motion Graphics / Moving Images Design |
Entrant | SIMPLESHOW JAPAN Tokyo, JAPAN |
Idea Creation | SIMPLESHOW JAPAN Tokyo, JAPAN |
Production | SIMPLESHOW JAPAN Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Tetsu Yoshida | simpleshow Japan Inc. | Chief Executive Officer |
Tomoko Maruo | simpleshow Japan Inc. | Project Manager |
Tohru Kobayashi | simpleshow Japan Inc. | Project Manager |
Eri Shimomura | simpleshow Japan Inc. | Project Manager |
Astrid Kirk | simpleshow Japan Inc. | Assistant Project Manager |
Madoro Ishii | simpleshow Japan Inc. | Copywriter |
Rio Yoshida | simpleshow Japan Inc. | Assistant Copywriter |
Toshiya Nara | simpleshow Japan Inc. | Producer |
Naoya Ohtsuka | simpleshow Japan Inc. | Cinematographer |
Saori Yoshimura | simpleshow Japan Inc. | Editor |
Yuhi Noi | simpleshow Japan Inc. | Account Director |
Yuko Makabe | simpleshow Japan Inc. | Account Director |
Daisuke Sato | simpleshow Japan Inc. | Sound Design Manager |
simpleshow Academy | simpleshow GmbH | Supervisor |
Tadahiro Konoe | simpleshow Japan Inc. | Creative Director |
Nicola Thiele | simpleshow Japan Inc. | Art Director |
Yosuke Yamamoto | simpleshow Japan Inc. | Illustrator |
To reach the goal of the brief, it was decided to create an explainer video showcasing how to interact with the deer. Using simple illustrations that are recognizable even on tourists handheld devices, the video is accessible in the free wifi of Nara Park and Youtube.
The video was made available in the free wifi of Nara park, so that it can be watched at the relevant location with as much convenience as possible. Additionally, the video was promoted online on Youtube, Social media sites and the website of Nara park.
- Tourist rate increased to 165%, while incidents have dropped to 92.9% compared to the previous year - vast amount of publicity on Japanese TV, showing the use of the video in relation to the park as well as positive feedback by foreign tourists who have viewed the video.
Data of the incidents recorded in Nara park show that the largest number of affected people are foreign tourists, especially from China. Therefore a Chinese language version was chosen, to target the biggest audience,