DEER OF NARA

TitleDEER OF NARA
BrandNARA PREFECTURE
Product / ServiceLOCAL GOVERNMENT SERVICE
CategoryG05. Motion Graphics / Moving Images Design
EntrantSIMPLESHOW JAPAN Tokyo, JAPAN
Idea Creation SIMPLESHOW JAPAN Tokyo, JAPAN
Production SIMPLESHOW JAPAN Tokyo, JAPAN

Credits

Name Company Position
Tetsu Yoshida simpleshow Japan Inc. Chief Executive Officer
Tomoko Maruo simpleshow Japan Inc. Project Manager
Tohru Kobayashi simpleshow Japan Inc. Project Manager
Eri Shimomura simpleshow Japan Inc. Project Manager
Astrid Kirk simpleshow Japan Inc. Assistant Project Manager
Madoro Ishii simpleshow Japan Inc. Copywriter
Rio Yoshida simpleshow Japan Inc. Assistant Copywriter
Toshiya Nara simpleshow Japan Inc. Producer
Naoya Ohtsuka simpleshow Japan Inc. Cinematographer
Saori Yoshimura simpleshow Japan Inc. Editor
Yuhi Noi simpleshow Japan Inc. Account Director
Yuko Makabe simpleshow Japan Inc. Account Director
Daisuke Sato simpleshow Japan Inc. Sound Design Manager
simpleshow Academy simpleshow GmbH Supervisor
Tadahiro Konoe simpleshow Japan Inc. Creative Director
Nicola Thiele simpleshow Japan Inc. Art Director
Yosuke Yamamoto simpleshow Japan Inc. Illustrator

The Campaign

To reach the goal of the brief, it was decided to create an explainer video showcasing how to interact with the deer. Using simple illustrations that are recognizable even on tourists handheld devices, the video is accessible in the free wifi of Nara Park and Youtube.

Creative Execution

The video was made available in the free wifi of Nara park, so that it can be watched at the relevant location with as much convenience as possible. Additionally, the video was promoted online on Youtube, Social media sites and the website of Nara park.

Indication of how successful the outcome was in the market

- Tourist rate increased to 165%, while incidents have dropped to 92.9% compared to the previous year - vast amount of publicity on Japanese TV, showing the use of the video in relation to the park as well as positive feedback by foreign tourists who have viewed the video.

Data of the incidents recorded in Nara park show that the largest number of affected people are foreign tourists, especially from China. Therefore a Chinese language version was chosen, to target the biggest audience,

Links

Video URL