|Title||TORETATE ; JUST HARVESTED|
|Brand||KANEKO SHOW TEN|
|Product / Service||VEGETABLE SELLING BUSINESS|
|Entrant||HAKUHODO INC. Tokyo, JAPAN|
|Idea Creation||HAKUHODO INC. Tokyo, JAPAN|
|maruta masaya||hakuhodo||Creative Director|
We created an innovative package that was made of soil where the vegetables grew in, and named the package “TORETATE” that means “just harvested”.
The package is transparent so that people can see the vegetables in soil clear. We image the preparations of soil. And the ravels present the composition ratio of the soil.
We succeed to show the philosophy of the brand that wants people to taste the freshest vegetables.
We created the package and displayed it in not supermarket but in variety shop to give people more opportunities to encounter the vegetables.