| Title | + MET PROJECT |
| Brand | TANIZAWA SEISAKUSHO |
| Product / Service | + MET PROJECT (POT / LAMP) |
| Category | F01. Consumer Products |
| Entrant | J. WALTER THOMPSON JAPAN Tokyo, JAPAN |
| Idea Creation | J. WALTER THOMPSON JAPAN Tokyo, JAPAN |
| Media | J. WALTER THOMPSON JAPAN Tokyo, JAPAN |
| PR | J. WALTER THOMPSON JAPAN Tokyo, JAPAN |
| Production | J. WALTER THOMPSON JAPAN Tokyo, JAPAN |
| Production 2 | ONION Tokyo, JAPAN |
| Production 3 | AMANA Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Go Sohara | J. Walter Thompson Japan | Executive Creative Director |
| Riki Kawanami | J. Walter Thompson Japan | Account Director |
| Naoya Kaneko | amana inc. | Producer |
| Masayoshi Yambe | J. Walter Thompson Japan | Web Developer |
| Yusuke Mochizuki | J. Walter Thompson Japan | Senior Art Director |
| Norio Okinojo | J. Walter Thompson Japan | Senior Copywriter |
| Takumi Ichihara | J. Walter Thompson Japan | General Manager |
| Kazuaki Endo | J. Walter Thompson Japan | Account Executive |
| Tatsuro Nakamura | Onion Inc. | Executive Producer |
| Yuki Honda | Onion Inc. | Producer |
| Tetsuya Tsujimura | Tsujimura Design Studio | Product Designer |
| Yusuke Tabuki | Onion Inc. | Film Director |
| Tetsu Kusuda | AZBOND | Cinematographer |
| Tatsuro Hara | MIKOSHI | Lightman |
| Yuri Takada | PARADE | Photographer |
| Reiko Tanaka | PARADE | Assistant Photographer |
| Shohei Otsuka | J. Walter Thompson Japan | Graphic Designer |
“+ MET PROJECT” - Life saving interior accessory. Double-purposed products of safety helmets as well as design-driven home items that people would want to keep in their living spaces. POT is a flowerpot that doubles up as a safety helmet. LAMP is a side-lamp which serves also as a helmet and flashlight. Its uncompromised high quality design attracts people’s interest in helmets.
Worked with a product designer for many rounds of design modification to develop POT and LAMP, the first products from the +MET PROJECT. We decided to work with an expert interior designer, not from a helmet design background. A team including Tanizawa in-house technicians exchanged ideas through discussions and achieved high quality in both design and safety regulation. Product materials were carefully selected based on superiority in durability and processability. Our goal was to meet the strict safety standard and at the same time, to develop a stylish high-quality design item to be sold not in DIY home centers but in home furnishing stores and variety shops. We are now working on improvements for lighter weight models and easier attachment, and also planning to extend the line with new variations including tissue box covers and table clock.
- Worldwide media coverage in over 100 channels - PR value over JPY 200M - Huge conversation on SNS - Many feature articles in magazines specialized in home interior and design - High quality achieved in both design and durability - Patents approved for both POT and LAMP - Re-established the importance of keeping helmets at hand - Helped to increase sales of regular helmets: 104% (+JPY 300M ) vs previous year
To improve people’s fading awareness for disaster defense, we chose the day of March 11, 2016, the five year anniversary of the massive Tohoku earthquake and tsunami, to launch a new line of design-driven, dual-purpose helmets together with a special website and PR movie. To answer the problem that no one wants to keep around an awkward, bulky helmet in their living space, we made them into stylish home items so they are easy to find when quakes strike.