HISTORY OF THE INTERNET

TitleHISTORY OF THE INTERNET
BrandYAHOO! JAPAN
Product / ServiceYAHOO! JAPAN
CategoryD06. Trade Stands / Exhibitions
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Idea Creation 2 YAHOO JAPAN CORPORATION Tokyo, JAPAN
Production TAKI CORPORATION Tokyo, JAPAN
Production 2 AMANA Tokyo, JAPAN
Production 3 RIZING Tokyo, JAPAN
Contributing KADOKAWA CORPORATION Tokyo, JAPAN

Credits

Name Company Position
Kazunori Kawagoshi DENTSU INC. Creative Director, Art Director
Satoshi Kohno DENTSU INC. Art Director, Designer
Yusuke Sato DENTSU INC. Copywriter
Anri Takahashi Freelance Illustrator
Kiyoshi Imafuji Taki Corporation Designer
Noriyuki Komuro Taki Corporation Producer
Seiya Endoh Taki Corporation Producer
Keisuke Kato asterisk Designer
Keigo Masaki RIZING inc. Retoucher
Kaname Nakamura RIZING inc. Retoucher
Hayato Satomi Amana inc. Producer
Ikuko Hirata Amana inc. Assistant Producer
Shinya Uchida Yahoo Japan Corporation Planner, Director
Yoko Wake Yahoo Japan Corporation Planner, Director
Kazunori Tokuo Yahoo Japan Corporation Planner, Director
Daisuke Kurokawa Yahoo Japan Corporation Planner, Director
Satomi Terasawa Yahoo Japan Corporation Web Director
Daisuke Konno Yahoo Japan Corporation Web Director
Miho Kogure Yahoo Japan Corporation Web Designer
Naoki Muto Yahoo Japan Corporation Web Developper
Takamitsu Nakamura Yahoo Japan Corporation Web Developper
Yu Ito KADOKAWA CORPORATION Informant
Akihisa Suzuki KADOKAWA CORPORATION Informant

The Campaign

To express our gratitude to the Internet, we expressed the vast history of the internet in a single chronology.

Creative Execution

After the launch, we counted over 3500 shares in the first 12 hours. Users eagerly looked for services they used or works they did in the past.

Indication of how successful the outcome was in the market

Over 11,000 shares, over 2,100 retweets, 1,700,000 page views. Companies such as Evernote made a favorable tweet on their official account. It turned into a promotion that involved not only Yahoo! JAPAN but also other Internet companies and celebrities.

Targets are the All Internet users in Japan. We picked up 1300 topics from the history of the internet from 1995 to 2016, and we visualized them all in detailed illustrations. Then we made a huge poster of 2.5m high and 18.6m wide. We also created a special website where by clicking each topic, users can know more and share the details of the history.