| Title | TOKYO BOUSAI |
| Brand | TOKYO METROPOLITAN GOVERNMENT |
| Product / Service | TOKYO BOUSAI PROJECT |
| Category | F02. Well-being, Environmental Impact & Solution |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Idea Creation 2 | DENTSU TEC Tokyo, JAPAN |
| Idea Creation 3 | NOSIGNER Tokyo, JAPAN |
| Production | TAKI CORPORATION Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Ryosuke Sakaki | DENTSU INC. | Creative Director |
| Eisuke Tachikawa | nosigner | Editor in cheif |
| Kaori Hasegawa | nosigner | Designer |
| Andraditya Dhanu Respati | nosigner | Designer |
| Satomi Takeda | DENTSU INC. | Copywriter |
| Yuta Okamura | Freelance | Illustrator |
| Nao Tachibana | brainship | Editor |
| Yuichi Goto | brainship | Editor |
| Tsutomu Sahara | Trans-Media Corp | Writer |
| Shinsuke Takagi | TAKI CORPORATION | Designer |
| Mao Takagi | TAKI CORPORATION | Designer |
| Nozomi Sakai | TAKI CORPORATION | Designer |
| Kenichiro Kuroiwa | TAKI CORPORATION | Designer |
| Hokuto Kudo | TAKI CORPORATION | Designer |
| Genki Inoue | TAKI CORPORATION | Producer |
| Natsuki Matsuura | DENTSU INC. | UX designer |
| Masahiro Ohkoshi | DENTSU INC. | Account Director |
| Osamu Kawaguchi | DENTSU INC. | Account Executive |
| Syuji Ozawa | DENTSU INC. | Agency Producer |
| Yuichiro Baba | DENTSU INC. | Agency Producer |
| Koichi Ohno | DENTSU INC. | Strategic planner |
| Ryuta Taniguchi | DENTSU INC. | Strategic planner |
| Masataka Imamura | DENTSU INC. | Strategic planner |
The book was packed with useful and unique survival tips made exclusively for Tokyoite. While the other measures deals mainly with reinforcing infrastructures, TOKYO BOUSAI is a unique approach that raises knowledge levels of every Tokyoites and evoking the mutual aid in the case the disaster.
The book was packed with useful and unique survival tips made exclusively for Tokyoite. While the other measures deals mainly with reinforcing infrastructures, TOKYO BOUSAI is a unique approach that raises knowledge levels of every Tokyoites and evoking the mutual aid in the case the disaster.
The outcome was overwhelming. The booklet raised a nationwide awareness and numerous disaster drills were carried out by citizens through out Tokyo metropolis. People outside Tokyo wanted the book badly that they were even willing to pay for it. Finally the book was included in the school curriculum. And now we are proud to say that Tokyoites are Prepared.
The book was packed with useful and unique survival tips made exclusively for Tokyoite. While the other measures deals mainly with reinforcing infrastructures, TOKYO BOUSAI is a unique approach that raises knowledge levels of every Tokyoites and evoking the mutual aid in the case the disaster.