TOKYO BOUSAI

Short List
TitleTOKYO BOUSAI
BrandTOKYO METROPOLITAN GOVERNMENT
Product / ServiceTOKYO BOUSAI PROJECT
CategoryF02. Well-being, Environmental Impact & Solution
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Idea Creation 2 DENTSU TEC Tokyo, JAPAN
Idea Creation 3 NOSIGNER Tokyo, JAPAN
Production TAKI CORPORATION Tokyo, JAPAN

Credits

Name Company Position
Ryosuke Sakaki DENTSU INC. Creative Director
Eisuke Tachikawa nosigner Editor in cheif
Kaori Hasegawa nosigner Designer
Andraditya Dhanu Respati nosigner Designer
Satomi Takeda DENTSU INC. Copywriter
Yuta Okamura Freelance Illustrator
Nao Tachibana brainship Editor
Yuichi Goto brainship Editor
Tsutomu Sahara Trans-Media Corp Writer
Shinsuke Takagi TAKI CORPORATION Designer
Mao Takagi TAKI CORPORATION Designer
Nozomi Sakai TAKI CORPORATION Designer
Kenichiro Kuroiwa TAKI CORPORATION Designer
Hokuto Kudo TAKI CORPORATION Designer
Genki Inoue TAKI CORPORATION Producer
Natsuki Matsuura DENTSU INC. UX designer
Masahiro Ohkoshi DENTSU INC. Account Director
Osamu Kawaguchi DENTSU INC. Account Executive
Syuji Ozawa DENTSU INC. Agency Producer
Yuichiro Baba DENTSU INC. Agency Producer
Koichi Ohno DENTSU INC. Strategic planner
Ryuta Taniguchi DENTSU INC. Strategic planner
Masataka Imamura DENTSU INC. Strategic planner

The Campaign

The book was packed with useful and unique survival tips made exclusively for Tokyoite. While the other measures deals mainly with reinforcing infrastructures, TOKYO BOUSAI is a unique approach that raises knowledge levels of every Tokyoites and evoking the mutual aid in the case the disaster.

Creative Execution

The book was packed with useful and unique survival tips made exclusively for Tokyoite. While the other measures deals mainly with reinforcing infrastructures, TOKYO BOUSAI is a unique approach that raises knowledge levels of every Tokyoites and evoking the mutual aid in the case the disaster.

Indication of how successful the outcome was in the market

The outcome was overwhelming. The booklet raised a nationwide awareness and numerous disaster drills were carried out by citizens through out Tokyo metropolis. People outside Tokyo wanted the book badly that they were even willing to pay for it. Finally the book was included in the school curriculum. And now we are proud to say that Tokyoites are Prepared.

The book was packed with useful and unique survival tips made exclusively for Tokyoite. While the other measures deals mainly with reinforcing infrastructures, TOKYO BOUSAI is a unique approach that raises knowledge levels of every Tokyoites and evoking the mutual aid in the case the disaster.