|Product / Service||EVACUATION GAME|
|Category||B02. Promotional Item Design|
|Entrant||DENTSU INC. Tokyo, JAPAN|
|Idea Creation||DENTSU INC. Tokyo, JAPAN|
|Contributing||TAKI-C1 Aichi-ken, JAPAN|
|Contributing 2||C3 FILM Aichi, JAPAN|
|Contributing 3||DARUMA Gifu, JAPAN|
|Contributing 4||TOHOKU UNIVERSITY Sendai, JAPAN|
|Michihito Dobashi||DENTSU INC.||Creative Director/ Art Director|
|Yoshihisa Ozaki||DENTSU INC.||Creative Director|
|Maki Sato||DENTSU INC.||Planner|
|Matsushima Shunsuke||DENTSU INC.||Media Planner|
|Takuya Ara||DENTSU EAST JAPAN INC.||Account Planner|
|Kotoha Tanaka||DENTSU INC.||Copywriter|
|Yunosuke Kunimoto||DENTSU INC.||Copywriter|
|Fumi Anan||DENTSU INC.||Copywriter|
|Rui Nouchi||TOHOKU UNIVERSITY||Planner|
|Mari Yasuda||TOHOKU UNIVERSITY||Planner|
|Masahiro Furukawa||taki-c1 co.,ltd.||Art Director|
|Keita Nakao||taki-c1 co.,ltd.||Designer|
|Shota Ohyama||taki-c1 co.,ltd.||Designer|
|Ayaka Deguchi||taki-c1 co.,ltd.||Designer|
|Ayano Mori||taki-c1 co.,ltd.||Designer|
|Saki Ohgose||taki-c1 co.,ltd.||Designer|
|Naoki Yokoyama||BOIL DESIGN||Designer|
|Yoshitaka Kondo||C3 Film Co.,LTD||Film Director|
|Tsutomu Kondo||C3 Film Co.,LTD||Film Producer|
|Daisuke Kamimura||KEIZ||Printing Director|
|Takaya Hattori||Dee Studio||Music|
"Shachihata", a stamp maker developed a fun solution "Evacuation Game" 1.A bag is handed to all participants. There are stamps and tables allocated at check-points during their refuge routes. Disaster prevention knowledge is learned when they stamp their bags. The bag is complete when all stamps at all check-points are stamped.?By that time they would have at the refuge point, 2.The bag could be used for everyday use and participants could be reminded about what they learned about disaster prevention. 3.It becomes a hood at times of disaster and prevents cold and dust. 4. It becomes a sling when one injures an arm.
Bag is designed with motifs of protection from natural disaster, such as TSUNAMI, typhoon , and earthquakes. Participants appreciate sophisticated design of bags because they can create their own design with stamps at check points. In March12.2016, Evacuation Game is released at Tokyo International Forum, in front of?citizens, the government of a municipality, and research institute who have worked for disaster risk reduction in Tohoku.
Evacuation Game offers a fun solution and an unforgettable learning experience all at the same time.In addition, it reminds participants about what they have learnt at the drill by using the bad in everyday life.
Change an boring evacuation drill into a fun game.