The Campaign

Due to costs, we could not to install the typical moving walkways or illuminated signs. Instead, to offer an exciting walking experience that is easy on the feet, we implemented running tracks used for track and field, and added signage for user-friendly guidance. The key to the architecture and design is "more than 2 into 1." Consolidating two or more functionalities into one in pursuit of economic reasonability. In short, treasuring designs "with a twist without spending a lot of money."

Creative Execution

Our solution was the concept of "more than 2 into 1" consolidating two or more functionalities into one. For example, instead of illuminated hanging signboards, we created large signs by securing tarpaulin sheets, which also heighten ventilation, to the pillars along the key wall traffic lines. The track-and-field running tracks function as user-friendly directional signage and stress alleviation for walking passengers. The blue running tracks signifying "departure" express the color of the sky and the uplifting feeling of traveling somewhere; and the earthy red running tracks signifying" represent the sense of relief when people finally land in Japan after a journey. Observing how passengers spend extensive periods of time at the terminal due to the characteristics of LLC, we collaborated with MUJI to customize sofas that offer comfortable sitting as well as sleeping experiences.

Indication of how successful the outcome was in the market

Good Design Award and media worldwide recognized this project for redefining airport design through pursuing quality and creating new values in aspects of space, materials, signage and furniture.

Our solution was the concept of "more than 2 into 1" consolidating two or more functionalities into one. For example, instead of illuminated hanging signboards, we created large signs by securing tarpaulin sheets, which also heighten ventilation, to the pillars along the key wall traffic lines. The track-and-field running tracks function as user-friendly directional signage and stress alleviation for walking passengers. The blue running tracks signifying "departure" express the color of the sky and the uplifting feeling of traveling somewhere; and the earthy red running tracks signifying"arrival" represent the sense of relief when people finally land in Japan after a journey. Observing how passengers spend extensive periods of time at the terminal due to the characteristics of LLC, we collaborated with MUJI to customize sofas that offer comfortable sitting as well as sleeping experiences.