|Title||SPACE SWEEPERS ACADEMY|
|Product / Service||ASTROSCALE|
|Category||D04. Installation & Environment|
|Idea Creation||ISOBAR, SINGAPORE|
|Samantha Tan||Isobar Singapore||Copywriter|
|Stan Lim||Isobar Singapore||Regional Creative Director|
|Abhishek Prasad||Isobar Singapore||Associate Creative Director|
|Jason Chan||Isobar Singapore||Designer|
|Chye Yong Hock||Isobar Singapore||Innovation Director|
|Pearl Chye||Isobar Singapore||Lead Engineer|
|YongSen Ong||Isobar Singapore||3D Artist|
|Brenda Lee||Isobar Singapore||Junior Designer|
|Lionel Wong||Isobar Singapore||Project Manager|
|Yasunori Yamazaki||Astroscale||Head of Brand Management|
|Elaina Sutiono||Astroscale||Associate Brand Manager|
|Nicole Polii||Astroscale||Admin Manager|
|Pamela Wong||Isobar Singapore||Senior Account Executive|
Space Sweepers Academy: A narrative-driven learning experience within an interactive virtual environment.
An interactive journey that turned curious visitors into expert Space Sweepers. 1. Children invited with an irresistible proposition – take a trip to space 2. Receive a ‘mission briefing’ and design their own satellites on a tablet app 3. Enter the virtual environment to launch their satellites and clean space debris 4. Share Instagram photos of their personalised satellites in action. Cave Automatic Virtual Environment (C.A.V.E.) A custom-built chamber with immersive projection mapping on 3 walls and the floor created the illusion of floating in space. Art Design For children, we chose imaginative representation over realism, using 3D modelling for a stylistic look and vibrant colours to draw attention. Sound Design The soundtrack was balanced between futuristic and fun, and a child was chosen for the ‘mission control’ voiceover to make the complex issue accessible. Experience Design A cosplayer in an astronaut suit and specially designed props for Instagram-worthy poses.
In a single day: - 550+ satellites were launched - 3300+ people experienced Space virtually - 200+ Instagram posts created and shared - Featured in national news publications in print and online - Earned an interview with Dr. Janil Puthucheary, the Minister leading Singapore’s Smart Nation programme
The challenge was: how do we explain the complex issue to the young ones, when even the adults are not well aware of it. Our approach was to create a story that drew in children, and a collaborative, interactive experience to spark a sense of awe and wonder for space. To reach children and parents effectively, we decided to go to Tech Saturday 2016 – a tech carnival in Singapore targeted towards families.