|Product / Service||TIC TAC|
|Category||D02. Point of Sales & Consumer Touchpoints|
|Entrant||GREYnJ UNITED Bangkok, THAILAND|
|Idea Creation||GREYnJ UNITED Bangkok, THAILAND|
|Contributing||GREY GROUP Singapore, SINGAPORE|
|Contributing 2||FERRERO ASIA Singapore, SINGAPORE|
|Warangkana Naksakul||GREYnJ United||Project Manager|
|Ali Shabaz||GREY GROUP||SEA Chief Creative Officer|
|Per Pedersen||GREY GLOBAL||Chairman Global Creative Council|
|Jureeporn Thaidumrong||GREYnJ United||Chief Creative Officer|
|Andrew Chu||GREYnJ United||Executive Creative Director|
|Arnon Kantawang||GREYnJ United||Art Director|
|Subbaraju Alluri||GREY GROUP||Chief Executive Officer|
|Kanaporn Hutcheson||GREYnJ United||Managing Director|
|Konthamas Ratanasuvan||GREYnJ United||Client Service Director|
|Kodchakorn Walaphon||GREYnJ United||Account Executive|
|Guarav Arora||GREY Singapore||Account Director|
|Marie Tan||GREY Singapore||Account Manager|
|Supakit Yindeeanant||GREYnJ United||Art Director|
|Ratanaparn Songsermsawad||GREYnJ United||Copywriter|
Using the Tic Tac logo as a leaf, we placed it above a simple graphical mango shape. We brought all the freshness of the mango fruit onto the poster by replicating the texture of its peel onto the artwork. A simple, yet eye-catching, poster raised awareness of the new flavor, while a witty line of copy drove urgency to taste it.
A special printing technique replicated the texture of a real mango peel onto the artwork, giving the poster dimension and enhancing the freshness of the new flavor. A call-to-action line drove urgency to taste it before the limited edition flavor ran out of stock, while remaining topical with the end of the mango season.
Tic Tac Mango Mint was a popular flavor amongst consumers, as sales spiked and fans helped spread the word on social media - encouraging friends to have a taste before the end of the season.
To stand out from the cluttered environment in-store, the poster was designed to be simple and clean – minimizing the elements in the artwork. It was placed in the candy sections, catching consumers’ eyes and teasing them for an impulse purchase while they wandered the aisle.