Product / ServiceTIC TAC
CategoryB04. Posters
Idea Creation GREYnJ UNITED Bangkok, THAILAND
Contributing GREY GROUP Singapore, SINGAPORE
Contributing 2 FERRERO ASIA Singapore, SINGAPORE


Name Company Position
Warangkana Naksakul GREYnJ United Project Manager
Ali Shabaz GREY GROUP SEA Chief Creative Officer
Per Pedersen GREY GLOBAL Chairman Global Creative Council
Jureeporn Thaidumrong GREYnJ United Chief Creative Officer
Andrew Chu GREYnJ United Executive Creative Director
Arnon Kantawang GREYnJ United Art Director
Subbaraju Alluri GREY GROUP Chief Executive Officer
Kanaporn Hutcheson GREYnJ United Managing Director
Konthamas Ratanasuvan GREYnJ United Client Service Director
Kodchakorn Walaphon GREYnJ United Account Executive
Guarav Arora GREY Singapore Account Director
Marie Tan GREY Singapore Account Manager
Supakit Yindeeanant GREYnJ United Art Director
Ratanaparn Songsermsawad GREYnJ United Copywriter

The Campaign

Using the Tic Tac logo as a leaf, we placed it above a simple graphical mango shape. We brought all the freshness of the mango fruit onto the poster by replicating the texture of its peel onto the artwork. A simple, yet eye-catching, poster raised awareness of the new flavor, while a witty line of copy drove urgency to taste it.

Creative Execution

A special printing technique replicated the texture of a real mango peel onto the artwork, giving the poster dimension and enhancing the freshness of the new flavor. A call-to-action line drove urgency to taste it before the limited edition flavor ran out of stock, while remaining topical with the end of the mango season.

Indication of how successful the outcome was in the market

Tic Tac Mango Mint was a popular flavor amongst consumers, as sales spiked and fans helped spread the word on social media - encouraging friends to have a taste before the end of the season.

To stand out from the cluttered environment in-store, the poster was designed to be simple and clean – minimizing the elements in the artwork. It was placed in the candy sections, catching consumers’ eyes and teasing them for an impulse purchase while they wandered the aisle