| Title | VERY CHOCOLATE |
| Brand | VERY CHOCOLATE |
| Product / Service | VERY CHOCOLATE |
| Category | E01. Food |
| Entrant | CHEIL HONG KONG, HONG KONG |
| Idea Creation | CHEIL HONG KONG, HONG KONG |
| Production | CHEIL HONG KONG, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Peter Engelbrecht | Cheil HK | Copywriter |
| Paul Chan | Cheil HK | Executive Creative Director |
| Ivan Au | Cheil HK | Art Director |
| Toby Hong | Cheil HK | Art Director |
| Peter Engelbrecht | Cheil HK | Creative Director |
| Paul Chan | Cheil HK | Copywriter |
| Simon Handford | Cheil HK | Copywriter |
| Sandy Chan | Cheil HK | Art Director |
| Noah Ho | Cheil HK | Art Director |
| Joe Harris | Cheil HK | Art Director |
Since everyone knows about the magical placebo effects of real chocolate, we repositioned the brand as: THE PERFECT CURE FOR ALMOST ANYTHING. From relieving headaches and PMS to every ailment in between, a simple change of label reminded people what real chocolate can actually do.
Our new packaging design needed to be Instagram-worthy, fun and engaging. It not only put a smile on customer’s faces, it popped out in a humorous and creative way in a space where all products usually look the same.
The new packaging design was a smashing success among consumers who found it entertaining and creative—so much so that it sold out within weeks. It was also a hit with retailers who reached out to us, offering more shelf space across Hong Kong.
We gave people more reasons to enjoy Very Chocolate. Since our product is made with 85% cacao, our new packaging made our chocolate synonymous with something that always makes you feel better.