SEE THE MARICLE IN LIFE

TitleSEE THE MARICLE IN LIFE
BrandMARICLE-GRO
Product / ServiceFAMILY FERTILIZER
CategoryA02. Rebrand / Refresh of an existing Brand: Consumer / Corporate / Non-profit
EntrantY&R GUANGZHOU, CHINA
Idea Creation Y&R GUANGZHOU, CHINA

Credits

Name Company Position
Michael Chang Y&R guangzhou office Group Creative Director

The Campaign

The young people of the biggest city in China lived at a fast pace so they feel stressful. It seems to be not comfortable in their deep inside. However, the sturdy plant could make people feel more pleasure and comfortable, and even the people in the worst mood would feel better when they see the carnival of the fresh and alive flowers.

Creative Execution

The young people of the biggest city in China lived at a fast pace so they feel stressful. It seems to be not comfortable in their deep inside. However, the sturdy plant could make people feel more pleasure and comfortable, and even the people in the worst mood would feel better when they see the carnival of the fresh and alive flowers. Miracle -Gro provide the plant with more energy, to make them grow vigorously and to release the power of themselves. We have put this series of graphic works on the market, hoping to deliver the unique brand image and concept which can encourage more people to plant and feel the life’s miracle in using Miracle-Gro.

Indication of how successful the outcome was in the market

The relevant topic of life could attract more attention of consumers and make a good brand image related to the passion and love for life. Most customers who have looked at these images, think they should plant more to adjust their mood and prefer to choose Miracle-Gro.

We have put this series of graphic works on the market, hoping to deliver the unique brand image and concept which can encourage more people to plant and feel the life’s miracle in using Miracle-Gro.