|Title||PROJECT BUKA PINTU (PROJECT OPEN DOORS)|
|Brand||DIGNITY FOR CHILDREN|
|Product / Service||PROJECT B CAFE|
|Category||A01. Creation of a new Brand Identity: Consumer / Corporate / Non-profit|
|Entrant||LEO BURNETT MALAYSIA Kuala Lumpur, MALAYSIA|
|Idea Creation||LEO BURNETT MALAYSIA Kuala Lumpur, MALAYSIA|
|Production||DIRECTORS THINK TANK Kuala Lumpur, MALAYSIA|
|Contributing||UNTOLD IMAGES Kuala Lumpur, MALAYSIA|
|Iska Hashim||Leo Burnett Malaysia||Group Creative Director|
|Chan Sze Mei||Leo Burnett Malaysia||Art Director|
|Ong Kay Jen||Leo Burnett Malaysia||Copywriter|
|Kong Kar Yee||Leo Burnett Malaysia||Designer|
|Mizhael Kong||Leo Burnett Malaysia||Technical Director|
|Brandon Ho Wei Sng||Leo Burnett Malaysia||Front-End Developer|
|Walter Low Zhan Rong||Leo Burnett Malaysia||Front-End developer|
|Arul Kumaran||Leo Burnett Malaysia||Post Production Editor|
|Tam Kim Sing||Untold Images||Photographer|
|Eng Eilene||Untold Images||Producer|
|Vincent Tan Kian Yeong||Untold Images||Digital Imaging Artist|
|Jay||Directors Think Tank||Director|
As Sentul is a formerly bustling but currently forgotten part of Kuala Lumpur, Buka Pintu (meaning “open doors” in Malay) was a way for us to open up Sentul’s timeworn exterior and uncover the vibrant stories that lay behind it. We did so by using the patterns on gates, windows, and doors of homes around Sentul that have been there for generations – and the stories of the people who have lived there for generations.
We explored Sentul, taking note of the various patterns we saw on the gates, windows and doors of older homes there. We also talked to the people who lived in those homes, to learn what they had to say about how Sentul has changed over time. We then recreated beautiful designs from the patterns, representing the stories of the people behind them. Everything was posted on projectsentul.com for people to read and print out. People were encouraged to come and visit Sentul – perhaps they could begin by visiting the Project B café, where they could buy physical versions of the artwork on the Project Sentul website.
- All the physical artwork sold out. - Proceeds went to the Dignity for Children Foundation, a charity that provides educational opportunities for underprivileged children in Sentul. - We breathed new life into the old and unearthed Sentul’s treasures.
We raised interest in Sentul digitally to encourage visiting the place in person. We turned the stories and patterns we found into digital content for people to read and print out on projectsentul.com, at the same time inviting them to come and see Sentul for themselves.