|Title||LAST MINUTE SOUVENIR|
|Brand||PT. ANGKASA PURA II|
|Product / Service||SERVICE|
|Category||E04. Other Packaging|
|Entrant||J. WALTER THOMPSON JAKARTA, INDONESIA|
|Idea Creation||J. WALTER THOMPSON JAKARTA, INDONESIA|
|Production||J. WALTER THOMPSON JAKARTA, INDONESIA|
|Contributing||DIGITALACTIVE PRODUCTION Jakarta, INDONESIA|
|Contributing 2||PT. CAHAYA 2 CREATIVE Jakarta, INDONESIA|
|Contributing 3||VOREVA VILM Bandung, INDONESIA|
|Contributing 4||FABULA Jakarta, INDONESIA|
|Chandra Suteja||J. Walter Thompson Jakarta||Copywriter|
|Ivan Hadywibowo||J. Walter Thompson Jakarta||Chief Creative Officer|
|Leonard Wiguna||J. Walter Thompson Jakarta||Executive Creative Director|
|Erwin Santoso||J. Walter Thompson Jakarta||Creative Group Head|
|Sandila Ekaputri||J. Walter Thompson Jakarta||Strategic Manager|
|Yutha Oktavina||J. Walter Thompson Jakarta||Executive Producer|
|Budi Mulianto||J. Walter Thompson Jakarta||Agency Producer|
|Daniel Siswandi||J. Walter Thompson Jakarta||Strategic Director|
|Reza Fitriano||J. Walter Thompson Jakarta||Account Director|
|Rasus Subarkah||J. Walter Thompson Jakarta||Account Manager|
|Shinta Prasetyo||J. Walter Thompson Jakarta||Head Graphic Design|
|Sigit Maryuwanto||J. Walter Thompson Jakarta||Art Director|
|Novia Achmadi||J. Walter Thompson Jakarta||Graphic Designer|
|Alexandra Hastono||J. Walter Thompson Jakarta||Account Executive|
|Utomo Rahardjo||Digital Active||Photographer'|
|Resatio Adi Putra||Digital Active||Illustrator|
|Shelly Lie||J. Walter Thompson Jakarta||Producer|
We promote the beauty of Indonesia through a series of crafted packaging that can turn unused coins into a memorable souvenir.
Last-Minute Souvenir brings to life these stories through detailed illustrations. Each illustration then crafted into a series of packaging that’s specially designed to feature the coin. Tourist can easily insert their unused coin into the packaging and instantly it becomes a memorable souvenir.
Last-Minute Souvenir transformed unused coins into a memorable souvenir, helping thousands of foreign tourists to get free souvenirs for their loved ones. At the same time, it also promoted Indonesia’s tourism in an unconventional way. Due to overwhelming response, a rerun was ordered just within one week. This positive sentiment quickly spread from social media to Government. Angkasa Pura along with Indonesia Creative Ministry and Indonesia’s board tourism announced Last-Minute Souvenir would be displayed at the biggest terminal at Soekarno-Hatta International airport in 2017. This limited budget campaign managed to give big impact, key results: more than 40 thousands packaging were picked up in three weeks, approximately 18 million rupiah unused coins turned into beautiful souvenirs, 15 thousands direct social interactions, Indonesia Tourism Ministry reported number of foreign tourists to Indonesia in 2015 were increased 8,3%.
5.33 millions of overseas tourists visit Indonesia each year. They bring back not only unforgettable memories but also unused coins. The coins are usually forgotten, wasted or thrown away. They didn’t realize each coin has a unique story about the culture of Indonesia.