| Title | COUNTLESS COLORS |
| Brand | PACIFIC PAINT (BOYSEN) PHILS. |
| Product / Service | BOYSEN PAINTS |
| Category | B04. Posters |
| Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Idea Creation | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Production | HOW'S EVERYTHING Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Melvin M. Mangada | TBWA\SANTIAGO MANGADA PUNO | Chief Creative Officer |
| Chino Jayme | TBWA\SANTIAGO MANGADA PUNO | Creative Director |
| Abi Capa | TBWA\SANTIAGO MANGADA PUNO | Copywriter |
| Kara Fillamor | TBWA\SANTIAGO MANGADA PUNO | Business Director |
| Katya Gozo | TBWA\SANTIAGO MANGADA PUNO | Account Supervisor |
| Raisa Landyan | TBWA\SANTIAGO MANGADA PUNO | Account Manager |
| John Chua | Ad Photo Inc | President |
| Romar Quiroz | TBWA\SANTIAGO MANGADA PUNO | Final Art |
| Dennis Carlos | TBWA\SANTIAGO MANGADA PUNO | Print Producer |
| Sunny Lucero\Cheese Bagnes\Maan dela Cruz | TBWA\SANTIAGO MANGADA PUNO | Agency Producer |
| Kiko de dios | TBWA\SANTIAGO MANGADA PUNO | Editor |
| Nolan Fabular | TBWA\SANTIAGO MANGADA PUNO | Post Production |
Art or ad? Boysen goes back to its origin to present the power of infinite color possibilities outdoors.
Boysen mounts colorful outdoor murals that hook the audience— delivering the single-minded brand promise: countless colors.
Without a word, Boysen stood from the clutter as it successfully hooks viewers with a colorful visuals that magnify the brand’s promise infinite selection of paint hues.
Often times, outdoor advertising has been an eyesore for viewers— adding to the visual chaos of Manila. Boysen wanted to transform this space into a gallery that features countless colors for people’s homes.