Title | 1UP |
Brand | SUMITOMO LIFE INSURANCE COMPANY |
Product / Service | 1UP |
Category | B04. Posters |
Entrant | TUGBOAT Tokyo, JAPAN |
Idea Creation | TUGBOAT Tokyo, JAPAN |
Media | HAKUHODO INC. Tokyo, JAPAN |
Media 2 | SUMITOMO LIFE INSURANCE Tokyo, JAPAN |
PR | SUMITOMO LIFE INSURANCE Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Tetsuro Aso | TUGBOAT | Creative Director |
Kinya Okamoto | Okakin | Copywriter |
Saiko Nakamura | TBWA HAKUHODO | Copywriter |
Kengo Kato | TUGBOAT | Art Director |
Toru Imai | TUGBOAT | Designer |
Kenji Mitsuhashi | TUGBOAT | Producer |
Tsuyoshi Kusano | TUGBOAT | Producer |
Keibun Miyamoto | Whiskey Studio | Photographer |
Kazumi Tazaki | Nouvelle Vague | Prop Design |
Mieko Sanada | Nouvelle Vague | Prop Design |
Hiroshi Kitaoka | GARABATO | Retoucher |
Objective is to make the freshmen aware of their life risks by symbolic approach that can be sympathized in a positive manner. 20 varieties of risks were communicated in the campaign series.
Transit posters/ OOH Japan Nationwide October 21-november 1st
Colorful transit campaign ran in main train terminals nationwide helped support broaden awareness of the new service. After campaign, gained over 50,000 contracts /month and this is 20,000 more than their main product a year before.
Targeting freshmen and women in 20-30’s to educate the risk of modern living.