Title | GENIUS TABLE 'MEANWHILE IN KYOTO' |
Brand | KYOTO UNIVERSITY |
Product / Service | GENIUS TABLE |
Category | B02. Promotional Item Design |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Idea Creation 2 | CREATIVE POWER UNIT Tokyo, JAPAN |
Media | DENTSU INC. Tokyo, JAPAN |
PR | DENTSU INC. Tokyo, JAPAN |
Production | DENTSU INC. Tokyo, JAPAN |
Production 2 | CREATIVE POWER UNIT Tokyo, JAPAN |
Contributing | DENTSU ON DEMAND GRAPHIC Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yoshihiro Yagi | DENTSU INC. | Creative Director |
Haruko Tsutsui | DENTSU INC. | Copywriter |
Daisuke Hatakeyama | Creative Power Unit | Art Director |
Marina Danjo | DENTSU INC. | Copywriter |
Shinya Tamura | Dentsu On Demand Graphic Inc. | Printing Director |
Nae Mikuni | DENTSU INC. | Copywriter |
Naruki Higashi | DENTSU INC. | Copywriter |
Scott Lehman | Lehman Ad | Copywriter |
Anna Saito | DENTSU INC. | Designer |
Chihiro Kato | DENTSU INC. | Designer |
Masaya Murakami | Masaya Murakami | Photographer |
Yoshitaka Nakano | DENTSU INC. | Agency Producer |
Ryo Kagami | DENTSU INC. | Directer |
We placed a table in a totally new location. We hosted a luncheon at which genius-class visitors and Kyotoites meet together and share their knowledge. As a souvenir of the event, we produced a series of tongue-in-cheek Kyoto rule books. By opening the books, a fresh new level of communication can be achieved with Kyotoites.
We produced a series of books with the title of, "MEANWHILE IN KYOTO." In cooperation with various shops and temples, we compiled information about Kyoto.
Support from Kyoto area businesses has grown rapidly, bringing a fresh new synergy to Kyoto. Fans of Kyoto — Japan's No. 1 tourist destination — are expected to grow as they learn to appreciate not just its history, but also its "live" appeal.
We produced a series of books with the title of, "MEANWHILE IN KYOTO." In cooperation with various shops and temples, we compiled information about Kyoto.