GENIUS TABLE 'MEANWHILE IN KYOTO'

TitleGENIUS TABLE 'MEANWHILE IN KYOTO'
BrandKYOTO UNIVERSITY
Product / ServiceGENIUS TABLE
CategoryB02. Promotional Item Design
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Idea Creation 2 CREATIVE POWER UNIT Tokyo, JAPAN
Media DENTSU INC. Tokyo, JAPAN
PR DENTSU INC. Tokyo, JAPAN
Production DENTSU INC. Tokyo, JAPAN
Production 2 CREATIVE POWER UNIT Tokyo, JAPAN
Contributing DENTSU ON DEMAND GRAPHIC Tokyo, JAPAN

Credits

Name Company Position
Yoshihiro Yagi DENTSU INC. Creative Director
Haruko Tsutsui DENTSU INC. Copywriter
Daisuke Hatakeyama Creative Power Unit Art Director
Marina Danjo DENTSU INC. Copywriter
Shinya Tamura Dentsu On Demand Graphic Inc. Printing Director
Nae Mikuni DENTSU INC. Copywriter
Naruki Higashi DENTSU INC. Copywriter
Scott Lehman Lehman Ad Copywriter
Anna Saito DENTSU INC. Designer
Chihiro Kato DENTSU INC. Designer
Masaya Murakami Masaya Murakami Photographer
Yoshitaka Nakano DENTSU INC. Agency Producer
Ryo Kagami DENTSU INC. Directer

The Campaign

We placed a table in a totally new location. We hosted a luncheon at which genius-class visitors and Kyotoites meet together and share their knowledge. As a souvenir of the event, we produced a series of tongue-in-cheek Kyoto rule books. By opening the books, a fresh new level of communication can be achieved with Kyotoites.

Creative Execution

We produced a series of books with the title of, "MEANWHILE IN KYOTO." In cooperation with various shops and temples, we compiled information about Kyoto.

Indication of how successful the outcome was in the market

Support from Kyoto area businesses has grown rapidly, bringing a fresh new synergy to Kyoto. Fans of Kyoto — Japan's No. 1 tourist destination — are expected to grow as they learn to appreciate not just its history, but also its "live" appeal.

We produced a series of books with the title of, "MEANWHILE IN KYOTO." In cooperation with various shops and temples, we compiled information about Kyoto.