| Title | ARTQUARIUM |
| Brand | PAPAWIN CO. |
| Product / Service | HI-JET INKJET PAPER |
| Category | D02. Point of Sales & Consumer Touchpoints |
| Entrant | OGILVY & MATHER Bangkok, THAILAND |
| Idea Creation | OGILVY & MATHER Bangkok, THAILAND |
| Production | CHAMNI'S EYE Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Nopadol Srikieatikajohn | Ogilvy Group Thailand | Vice Chairman |
| Wisit Lumsiricharoenchoke | Ogilvy Group Thailand | Group Executive Creative Director |
| Kris Garford Spindler | Ogilvy Group Thailand | Copywriter |
| Varunorn Suphannanont | Ogilvy Group Thailand | Communications Manager |
| Worarit Boonpirom | Ogilvy Group Thailand | Group Head, Graphic Designer |
| Potrawee Wichien | Ogilvy Group Thailand | Print Producer |
| Poontharika Poopatanapong | Ogilvy Group Thailand | Communications Executive |
| Wannaprapa Tungkasmith | Freelance | Paper Cutting Artist |
| Pratee Predeevit | AFRICA | Director |
| Pathompon Tesprateep | AFRICA | Director |
| Ravin Vichien | AFRICA | Director or Photography |
| Supawit Suwannet | AFRICA | Assistant Director & Visual Effect |
| Chalit Bunnag | Cream Cream House | Film Producer |
| Nattavich Ninprasert | Cream Cream House | Film Assistant Producer |
| Naerunyaporn Rodlak | Cream Cream House | Production Manager |
| Pisut Siritatiyanon | Cream Cream House | Art Director |
| Anakpong Suwannaput | Cream Cream House | Prop Man |
| Thanit Assadornchaikul | Cream Cream House | Editor |
| Nopawat Likitwong | One Cool Sound Studio | Supervising Sound Editor |
| Tanadon Hosathitam | One Cool Sound Studio | Mixer |
| Kaikangwol Rungsakorn | One Cool Sound Studio | Sound Editor |
| Wipooh Wisaritpaisan | One Cool Sound Studio | Foley Artist |
| Piti Kiettipunpattana | Chamni's Eye Studio | Still Photographer & Retouch |
| Sutin Huntanasavee | Chamni's Eye Studio | Still Photo Producer |
The idea is to create an aquarium exhibition using the actual aquarium elements such as, acrylic fish tank, several types of fish, rocks, and the water-resistant paper, Hi-Jet, to mimic the art and beauty of the actual existing aquatic plants to communicate the product strength. The design is co-created with the paper cut artist.
Consumers do not reassess when it comes to choice and the quality of paper they use. They see no differences in paper, so they unknowingly and willingly spend money on unnecessary supplies to help their paper to last longer by coating the paper with plastic spray or enamel. We are approaching the audience by using the paper cut artist who specially have high involvement with papers, in addition of her fan base, this help creates credibility and awareness reach to speak the product's strength and educate consumers on the paper quality.
The campaign reaches the target consumers, both paper specialist and regular paper users, to educate the new understanding on Hi-Jet papers that they are water-resistant and high quality. Consumers will not need to spend money on unnecessary supplies to help their paper to last longer. People contacted the Facebook and brand for further product detail. Sales raised and most importantly the change in behavior of not to coat their regular paper are clearly understood by the audience.
Consumers do not reassess when it comes to choice and the quality of paper they use. They see no differences in paper, so they unknowingly and willingly spend money on unnecessary supplies to help their paper to last longer by coating the paper with plastic spray or enamel. We are approaching the audience by using the paper cut artist who specially have high involvement with papers, in addition of her fan base, this help creates credibility and awareness reach to speak the product's strength and educate consumers on the paper quality.