| Title | ANATOMY OF INTEREST -EXHIBITION OF AD AWARD SELECTED BY THE PEOPLE- |
| Brand | YOSHIDA HIDEO MEMORIAL FOUNDATION |
| Product / Service | AD MUSEUM TOKYO |
| Category | A01. Creation of a new Brand Identity: Consumer / Corporate / Non-profit |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | J.C. SPARK Tokyo, JAPAN |
| Production 2 | DAINICHI Tokyo, JAPAN |
| Production 3 | AD SEEDS Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Masahiro Makiguchi | DENTSU INC. | Planning Director |
| U Takahashi | DENTSU INC. | Art Director |
| Nae Mikuni | DENTSU INC. | Creative Writer |
| Kohei Ohtsuki | J.C.SPARK | Designer |
| Satoshi Funayama | J.C.SPARK | Designer |
| Yuji Mitsuhashi | Dainichi. Co., Ltd | Director / Animation |
| Tatsuyuki Tanikawa | Dainichi. Co., Ltd | Producer |
| Shiori Kato | Dainichi. Co., Ltd | Production Manager |
| Naoto Yonaiyama | Freelance | Music Director |
| Nadya Kirillova | DENTSU INC. | Special Thanks |
| Nao Sakamoto | DENTSU INC. | Special Thanks |
| Naruki Higashi | DENTSU INC. | Special Thanks |
| Jun Kato | DENTSU Creative X | Special Thanks |
A unique award was made that values the interests of the people. Based on this, we visualized the evolution of people's interest using 3 sets of elements.Elements gradually emerge forming a heart-shaped cell, which represents maximum interest. These "chains of interest" spread across posters, leaflets, mural design, and captions, inspiring those who visited Advertising Museum Tokyo.
A unique award was made that values the interests of the people. Based on this, we visualized the evolution of people's interest using 3 sets of elements.Elements gradually emerge forming a heart-shaped cell, which represents maximum interest. These "chains of interest" spread across posters, leaflets, mural design, and captions, inspiring those who visited Advertising Museum Tokyo.
A unique award was made that values the interests of the people. Based on this, we visualized the evolution of people's interest using 3 sets of elements.Elements gradually emerge forming a heart-shaped cell, which represents maximum interest. These "chains of interest" spread across posters, leaflets, mural design, and captions, inspiring those who visited Advertising Museum Tokyo.
A unique award was made that values the interests of the people. Based on this, we visualized the evolution of people's interest using 3 sets of elements.Elements gradually emerge forming a heart-shaped cell, which represents maximum interest. These "chains of interest" spread across posters, leaflets, mural design, and captions, inspiring those who visited Advertising Museum Tokyo.