The Campaign

Space Sweepers Academy: A narrative-driven learning experience within an interactive virtual environment.

Creative Execution

An interactive journey that turned curious visitors into expert Space Sweepers. 1. Children invited with an irresistible proposition – take a trip to space 2. Receive a ‘mission briefing’ and design their own satellites on a tablet app 3. Enter the virtual environment to launch their satellites and clean space debris 4. Share Instagram photos of their personalised satellites in action. Cave Automatic Virtual Environment (C.A.V.E.) A custom-built chamber with immersive projection mapping on 3 walls and the floor created the illusion of floating in space. Art Design For children, we chose imaginative representation over realism, using 3D modelling for a stylistic look and vibrant colours to draw attention. Sound Design The soundtrack was balanced between futuristic and fun, and a child was chosen for the ‘mission control’ voiceover to make the complex issue accessible. Experience Design A cosplayer in an astronaut suit and specially designed props for Instagram-worthy poses.

Indication of how successful the outcome was in the market

In a single day: - 550+ satellites were launched - 3300+ people experienced Space virtually - 200+ Instagram posts created and shared - Featured in national news publications in print and online - Earned an interview with Dr. Janil Puthucheary, the Minister leading Singapore’s Smart Nation programme

The challenge was: how do we explain the complex issue to the young ones, when even the adults are not well aware of it. Our approach was to create a story that drew in children, and a collaborative, interactive experience to spark a sense of awe and wonder for space. To reach children and parents effectively, we decided to go to Tech Saturday 2016 – a tech carnival in Singapore targeted towards families.