| Title | 1UP |
| Brand | SUMITOMO LIFE INSURANCE COMPANY |
| Product / Service | 1UP |
| Category | B04. Posters |
| Entrant | TUGBOAT Tokyo, JAPAN |
| Idea Creation | TUGBOAT Tokyo, JAPAN |
| Media | HAKUHODO INC. Tokyo, JAPAN |
| Media 2 | SUMITOMO LIFE INSURANCE Tokyo, JAPAN |
| PR | SUMITOMO LIFE INSURANCE Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Tetsuro Aso | TUGBOAT | Creative Director |
| Kinya Okamoto | Okakin | Copywriter |
| Saiko Nakamura | TBWA HAKUHODO | Copywriter |
| Kengo Kato | TUGBOAT | Art Director |
| Toru Imai | TUGBOAT | Designer |
| Kenji Mitsuhashi | TUGBOAT | Producer |
| Tsuyoshi Kusano | TUGBOAT | Producer |
| Keibun Miyamoto | Whiskey Studio | Photographer |
| Kazumi Tazaki | Nouvelle Vague | Prop Design |
| Mieko Sanada | Nouvelle Vague | Prop Design |
| Hiroshi Kitaoka | GARABATO | Retoucher |
Objective is to make the freshmen aware of their life risks by symbolic approach that can be sympathized in a positive manner. 20 varieties of risks were communicated in the campaign series.
Transit posters/ OOH Japan Nationwide October 21-november 1st
Colorful transit campaign ran in main train terminals nationwide helped support broaden awareness of the new service. After campaign, gained over 50,000 contracts /month and this is 20,000 more than their main product a year before.
Targeting freshmen and women in 20-30’s to educate the risk of modern living.