WORLD'S FIRST HEADBANG TRIGGERED DISPENSER
UNITED BREWERIES - BRAND KINGFISHER / AT INDIA'S BIGGEST BEER & ROCK FEST WE ENGAGED USERS THROUGH A BEER DISPENSING M

22 FEET TRIBAL WORLDWIDE Bangalore

INDIA

M.I.E.S.
/ NEW FORM OF ENTERTAINMENT: TV VIEWERS CAN JOIN VARIOUS LIVE TV SHOW AT HOME THRO

BASCULE Tokyo

JAPAN

WORLD UNDER WATER
CARBONSTORY / SOCIAL PLATFORM FOR REDUCING CARBON FOOTPRINT

BBDO PROXIMITY SINGAPORE

SINGAPORE

FUNFAIR IN YOUR MOUTH EVENT
EBARA FOODS INDUSTRY / VIRTUAL REALITY DEVICE THAT TURNED REGULAR VEGETABLES INTO ACTION PACKED EXCITEM

BEACON COMMUNICATIONS Tokyo

JAPAN

PINCH PINUP
ONE EIGHT PROMOTION / A NEW GRAVURE MODEL EXPERIENCE WITH A NEVER-SEEN MOBILE COMMUNICATION.

BEACON COMMUNICATIONS Tokyo

JAPAN

THE MAGIC BOX
OREO / THE INDUSTRY’S FIRST VENDING MACHINE THAT COMBINES SOCIAL COMMUNITIES AND MICROT

CARAT ASIA PACIFIC

SINGAPORE

ALERT SHIRT
FOXTEL / FOXTEL SPORTS PACKAGE

CHE PROXIMITY Melbourne

AUSTRALIA

SAMSUNG POWER SLEEP
SAMSUNG / INNOVATIVE MOBILE CPU DONATION PLATFORM THROUGH GRID COMPUTING

CHEIL WORLDWIDE Seoul

SOUTH KOREA

OFFLINE BOOK
MATH PAPER PRESS / WEB APP - CUSTOMISED OFFLINE BOOK

DDB GROUP SINGAPORE

SINGAPORE

POCKET FIRE EXTINGUISHER
CITY OF LAS PINAS / LOW-COST POCKET-SIZED FIRE EXTINGUISHER

DDB/DM9JAYMESYFU/DIGIT Makati City

THE PHILIPPINES

TXTBKS
SMART COMMUNICATIONS / TURNING HEAVY SCHOOL BOOKS INTO SIM-ENCODED TXTBKS

DDB/DM9JAYMESYFU/DIGIT Makati City

THE PHILIPPINES

SOUND OF HONDA / AYRTON SENNA 1989
HONDA MOTOR CO / INTERNAVI

DENTSU Tokyo

JAPAN

FACE_IN
THE PROCTER & GAMBLE COMPANY OF JAPAN / THE GOAL WAS TO SEND THE BRAND MESSAGE TO THE YOUNG FEMALE TARGET AUDIENCE, ESPE

DENTSU Tokyo

JAPAN

NECOMIMI
DENTSU / BIO SENSOR TECHNOLOGY/COMMUNICATION TOOL

DENTSU Tokyo

JAPAN

VISION SHIFT SYSTEM
SONY MARKETING (JAPAN) / NEW VIDEO EXPERIENCE SYSTEM

DENTSU Tokyo

JAPAN

THE 3D PHOTO MADE BY EVERYONE
JAPAN SPORT COUNCIL / PARTICIPATORY EVENT UTILIZING CUTTING-EDGE TECHNOLOGIES.

DENTSU Tokyo

JAPAN

ANOTHER WATCH
/ REDEFINING TIME ACCORDING TO MOOD

DENTSU Tokyo

JAPAN

REVIVING LEGENDS
JAPAN SPORT COUNCIL / LIVE EVENT UTILIZING CUTTING-EDGE TECHNOLOGIES.

DENTSU Tokyo

JAPAN

KIROBO PROJECT
TOYOTA MOTOR CORPRATION / COMMUNICATION ROBOT

DENTSU CREATIVE X Tokyo

JAPAN

HIDDEN GRAPHICS
FRUCOR BEVERAGES LTD / A SKATEBOARD THE HARDER YOU SKATE, THE BETTER IT GETS.

FINCH Sydney

AUSTRALIA

ATTENTION-POWERED CAR
ROYAL AUTOMOBILE CLUB OF WESTERN AUSTRALIA / A CAR THAT GOES WHEN YOU'RE PAYING ATTENTION AND SLOWS WHEN YOU'RE NOT.

FINCH Sydney

AUSTRALIA

FLIP IT
/ A SMART PHONE CASE THAT WHEN FLIPPED OVER BECOMES AN ACTIVE GAME CONTROLLER CASE

FINCH Sydney

AUSTRALIA

VENUS FLY TRAP
/ A TWEETING VENUS FLY TRAP

FINCH Sydney

AUSTRALIA

HOOPLA
/ A HULA HOOP THAT USES SOCIAL TECHNOLOGY TO BECOME A FUN, FITNESS TOOL

FINCH Sydney

AUSTRALIA

GOOGLE DIGICAMP
/ A SEMINAR 2.0 TO SHOW TRADITIONAL MEDIA EXPERTS THE MOST APPLICABLE TECHNOLOGIES

GOOGLE Taipei

CHINESE TAIPEI

HIBIKI GLASS
SUNTORY HOLDINGS / INTARACTIVE GLASS AND BAR FOR SUNTRY WHISKY HIBIKI

HAKUHODO KETTLE Tokyo

JAPAN

HANDS ON SEARCH
YAHOO! JAPAN / NEW SEARCH

HAKUHODO KETTLE Tokyo

JAPAN

FANBOT
HANWHA EAGLES / INTERACTIVE SPORT EVENTS

HANCOMM Seoul

SOUTH KOREA

THE SCENTHESIZER
HEINEKEN SINGAPORE / MULTI-SENSORY MUSIC EXPERIENCE

IRIS WORLDWIDE Singapore

SINGAPORE

LYRIC COKE
COCA-COLA GREATER CHINA / DIGITALLY SHARED MUSICAL EMOTICONS

ISOBAR Shanghai

CHINA

CHILL BOOTH
F&N SEASONS / SAMPLING INNOVATION THAT'S ANYTHING BUT ROBOTIC

ISOBAR ASIA PACIFIC Singapore

SINGAPORE

THE EYECAN PROJECT
REYNOLDS / BRAILLE CRAYONS

JWT INDIA Mumbai

INDIA

THE GUARDIAN ANGEL
ASSOCIATION OF WOMEN FOR ACTION AND RESEARCH / PERSONAL PROTECTION WEARABLE TECHNOLOGY

JWT SINGAPORE

SINGAPORE

SADAKO SUMA4D
KADOKAWA CORPORATION/'SADAKO 3D2'FILM PARTNERS / THE WORLD'S FIRST 'AUGMENTED MOVIE' EXPERIENCE

KAYAC Kanagawa

JAPAN

SAFE DRIVING PROGRAM
SAMSUNG / REWARDS BASED SAFE DRIVING APP

LEO BURNETT SYDNEY

AUSTRALIA

CLEVER BUOY
OPTUS / THE WORLD'S FIRST SHARK DETECTING OCEAN BUOY

M&C SAATCHI Sydney

AUSTRALIA

ISHELF
/ A SMART INTERACTIVE SHELF THAT DETECTS THE PRODUCT A SHOPPER TOUCHES AND SERVES

METALWORKS BY MAXUS Singapore

SINGAPORE

BEERHUNTER
/ USING BIG DATA TO FIND CHEAP BEER IN ONE OF THE WORLD’S MOST EXPENSIVE CITIES.

METALWORKS BY MAXUS Singapore

SINGAPORE

PROVOLV CRICKET
/ A WEARABLE TECHNOLOGY KIT THAT HELPS CRICKET PLAYERS AROUND THE WORLD GET BETTER

METALWORKS BY MAXUS Singapore

SINGAPORE

FOODBOT
/ ROBOT CHEF SERVES PERSONALISED SOYLENT NUTRITION SHAKES BASED ON CURRENT FITNESS

METALWORKS BY MAXUS Singapore

SINGAPORE

MAGIC MIRROR
/ A SMART MIRROR THAT PROVIDES MAKE-UP RECOMMENDATIONS BASED ON A REAL-TIME FACE S

METALWORKS BY MAXUS Singapore

SINGAPORE

KIA GAME ON
KIA MOTORS AUSTRALIA / APP TO TURN PASSIVE TENNIS FANS INTO ACTIVE PARTICIPANTS

MNET MOBILE Sydney

AUSTRALIA

INCSNAP (INCIDENT SNAP)
QUEENSLAND FIRE AND EMERGENCY SERVICES / WE CREATED A WORLD-FIRST APP THAT PROVIDES INFORMATION TO SAVE PROPERTIES AND LI

MNET MOBILE Sydney

AUSTRALIA

PRC INTEL ENTERPRISE MOBILITY INNOVATION CAMPAIGN
INTEL / INTERACTIVE APP

MRM WORLDWIDE Beijing

CHINA

MTV ROCK THE VOTE - DIAL THE HASHTAG
MTV INDIA / MTV INDIA

MTV INDIA Mumbai

INDIA

THE GOOD ROAD
CASTROL ACTIV/BANGALORE TRAFFIC POLICE / ROAD SAFETY AWARENESS

OGILVY & MATHER Bangalore

INDIA

COKE 2ND LIFE CAPS
COCA-COLA / COKE 2ND LIFE FREE BOTTLE CAPS

OGILVY BEIJING

CHINA

FOCUS: LIFE GEAR BY TRIDENT
MONDELEZ INTERNATIONAL / A FASHION CONCEPT THAT DISCONNECTS YOU FROM MOBILE INTERRUPTIONS AND SOCIAL MEDI

PARTY Tokyo

JAPAN

KAN KHAJURA TESAN
HINDUSTAN UNILEVER / AN ON DEMAND ENTERTAINMENT CHANNEL ON A MOBILE PHONE

PHD INDIA Mumbai

INDIA

OWN THE NIGHT
NIKE / SPORTING EVENTS SOCIAL HUB

RAZORFISH Hong Kong

HONG KONG