Title Brand Product / Service Entrant Company Location Award
A01 Innovation
PROVOLV CRICKET

A WEARABLE TECHNOLOGY KIT THAT HELPS CRICKET PLAYERS AROUND THE WORLD GET BETTER
METALWORKS BY MAXUS Singapore SINGAPORE
TXTBKS
SMART COMMUNICATIONS
TURNING HEAVY SCHOOL BOOKS INTO SIM-ENCODED TXTBKS
DDB/DM9JAYMESYFU/DIGIT Makati City THE PHILIPPINES
Short List
FUNFAIR IN YOUR MOUTH EVENT
EBARA FOODS INDUSTRY
VIRTUAL REALITY DEVICE THAT TURNED REGULAR VEGETABLES INTO ACTION PACKED EXCITEM
BEACON COMMUNICATIONS Tokyo JAPAN
KIA GAME ON
KIA MOTORS AUSTRALIA
APP TO TURN PASSIVE TENNIS FANS INTO ACTIVE PARTICIPANTS
MNET MOBILE Sydney AUSTRALIA
AUSTRALIA FIRST MOBILE POST IT
SUNCORP
DIGITAL REMINDER POST IT
STARCOM MEDIAVEST GROUP Melbourne AUSTRALIA
ISHELF

A SMART INTERACTIVE SHELF THAT DETECTS THE PRODUCT A SHOPPER TOUCHES AND SERVES
METALWORKS BY MAXUS Singapore SINGAPORE
KIROBO PROJECT
TOYOTA MOTOR CORPRATION
COMMUNICATION ROBOT
DENTSU CREATIVE X Tokyo JAPAN
COKE 2ND LIFE CAPS
COCA-COLA
COKE 2ND LIFE FREE BOTTLE CAPS
OGILVY BEIJING CHINA
Short List
BEERHUNTER

USING BIG DATA TO FIND CHEAP BEER IN ONE OF THE WORLD’S MOST EXPENSIVE CITIES.
METALWORKS BY MAXUS Singapore SINGAPORE
CLEVER BUOY
OPTUS
THE WORLD'S FIRST SHARK DETECTING OCEAN BUOY
M&C SAATCHI Sydney AUSTRALIA
Innovation Spike
RIP CURL SEARCH GPS
RIP CURL
SURFING SPORTSWEAR & EQUIPMENT
VML Sydney AUSTRALIA
SOUND OF HONDA / AYRTON SENNA 1989
HONDA MOTOR CO
INTERNAVI
DENTSU Tokyo JAPAN
Short List
SADAKO SUMA4D
KADOKAWA CORPORATION/'SADAKO 3D2'FILM PARTNERS
THE WORLD'S FIRST 'AUGMENTED MOVIE' EXPERIENCE
KAYAC Kanagawa JAPAN
TREE LUNGS
PACIFIC PAINT (BOYSEN) PHILIPPINES
THE TREE LUNGS ARTWORK IS A 1,500 SQUARE METER AIR-CLEANING MURAL SITUATED ALONG
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
GAME OF PHONES - THE GAME THAT RULED AUSTRALIA
VIRGIN MOBILE AUSTRALIA
LOCATION-BASED MOBILE APP GAME
STARCOM MEDIAVEST GROUP Melbourne AUSTRALIA
POCKET FIRE EXTINGUISHER
CITY OF LAS PINAS
LOW-COST POCKET-SIZED FIRE EXTINGUISHER
DDB/DM9JAYMESYFU/DIGIT Makati City THE PHILIPPINES
Short List
PINCH PINUP
ONE EIGHT PROMOTION
A NEW GRAVURE MODEL EXPERIENCE WITH A NEVER-SEEN MOBILE COMMUNICATION.
BEACON COMMUNICATIONS Tokyo JAPAN
INCSNAP (INCIDENT SNAP)
QUEENSLAND FIRE AND EMERGENCY SERVICES
WE CREATED A WORLD-FIRST APP THAT PROVIDES INFORMATION TO SAVE PROPERTIES AND LI
MNET MOBILE Sydney AUSTRALIA
OFFLINE BOOK
MATH PAPER PRESS
WEB APP - CUSTOMISED OFFLINE BOOK
DDB GROUP SINGAPORE SINGAPORE
FOCUS: LIFE GEAR BY TRIDENT
MONDELEZ INTERNATIONAL
A FASHION CONCEPT THAT DISCONNECTS YOU FROM MOBILE INTERRUPTIONS AND SOCIAL MEDI
PARTY Tokyo JAPAN
FACE_IN
THE PROCTER & GAMBLE COMPANY OF JAPAN
THE GOAL WAS TO SEND THE BRAND MESSAGE TO THE YOUNG FEMALE TARGET AUDIENCE, ESPE
DENTSU Tokyo JAPAN
GUIDE DOTS
GUIDE DOGS ASSOCIATION OF THE BLIND SINGAPORE
A FREE AUDIO-BASED MOBILE DISCOVERY APP FOR THE VISUALLY IMPAIRED
Y&R SINGAPORE SINGAPORE
FOODBOT

ROBOT CHEF SERVES PERSONALISED SOYLENT NUTRITION SHAKES BASED ON CURRENT FITNESS
METALWORKS BY MAXUS Singapore SINGAPORE
THE GUARDIAN ANGEL
ASSOCIATION OF WOMEN FOR ACTION AND RESEARCH
PERSONAL PROTECTION WEARABLE TECHNOLOGY
JWT SINGAPORE SINGAPORE
SAVING YOUR FUTURE
YAHOO JAPAN
KNOWING THE FUTURE IS SAVING FUTURE LIVES.
YAHOO JAPAN CORPORATION Tokyo JAPAN
COMMUNITY SERVICE DESIGN FOR A TRUSTWORTHY NEIGHBOR

SAFETY NEIGHBOURHOOD LIGHT BOX
SAMPARTNERS Seoul SOUTH KOREA
HANDS ON SEARCH
YAHOO! JAPAN
NEW SEARCH
HAKUHODO KETTLE Tokyo JAPAN
ALERT SHIRT
FOXTEL
FOXTEL SPORTS PACKAGE
CHE PROXIMITY Melbourne AUSTRALIA
NECOMIMI
DENTSU
BIO SENSOR TECHNOLOGY/COMMUNICATION TOOL
DENTSU Tokyo JAPAN
OWN THE NIGHT
NIKE
SPORTING EVENTS SOCIAL HUB
RAZORFISH Hong Kong HONG KONG
THE GOOD ROAD
CASTROL ACTIV/BANGALORE TRAFFIC POLICE
ROAD SAFETY AWARENESS
OGILVY & MATHER Bangalore INDIA
Innovation Spike
MAGIC MIRROR

A SMART MIRROR THAT PROVIDES MAKE-UP RECOMMENDATIONS BASED ON A REAL-TIME FACE S
METALWORKS BY MAXUS Singapore SINGAPORE
VISION SHIFT SYSTEM
SONY MARKETING (JAPAN)
NEW VIDEO EXPERIENCE SYSTEM
DENTSU Tokyo JAPAN
Short List
SAFE DRIVING PROGRAM
SAMSUNG
REWARDS BASED SAFE DRIVING APP
LEO BURNETT SYDNEY AUSTRALIA
Short List
THE SCENTHESIZER
HEINEKEN SINGAPORE
MULTI-SENSORY MUSIC EXPERIENCE
IRIS WORLDWIDE Singapore SINGAPORE
KAN KHAJURA TESAN
HINDUSTAN UNILEVER
AN ON DEMAND ENTERTAINMENT CHANNEL ON A MOBILE PHONE
PHD INDIA Mumbai INDIA
NRMA-CRASH TEST DRIVE
INSURANCE AUSTRALIA GROUP
CUSTOM-BUILT VIRTUAL CRASH TEST SIMULATOR
WHYBIN\TBWA GROUP SYDNEY AUSTRALIA
HIDDEN GRAPHICS
FRUCOR BEVERAGES LTD
A SKATEBOARD THE HARDER YOU SKATE, THE BETTER IT GETS.
FINCH Sydney AUSTRALIA
REVIVING LEGENDS
JAPAN SPORT COUNCIL
LIVE EVENT UTILIZING CUTTING-EDGE TECHNOLOGIES.
DENTSU Tokyo JAPAN
WASTED BIN
OML ENTERTAINMENT
INTERACTIVE DUSTBIN
WEBCHUTNEY STUDIOS Mumbai INDIA
THE COFFEE CONNECTOR
SINGAPORE ECONOMIC DEVELOPMENT BOARD
SOCIAL NETWORKING COFFEE MACHINE
THE SECRET LITTLE AGENCY Singapore SINGAPORE
ATTENTION-POWERED CAR
ROYAL AUTOMOBILE CLUB OF WESTERN AUSTRALIA
A CAR THAT GOES WHEN YOU'RE PAYING ATTENTION AND SLOWS WHEN YOU'RE NOT.
FINCH Sydney AUSTRALIA
Short List
HIBIKI GLASS
SUNTORY HOLDINGS
INTARACTIVE GLASS AND BAR FOR SUNTRY WHISKY HIBIKI
HAKUHODO KETTLE Tokyo JAPAN
PRC INTEL ENTERPRISE MOBILITY INNOVATION CAMPAIGN
INTEL
INTERACTIVE APP
MRM WORLDWIDE Beijing CHINA
M.I.E.S.

NEW FORM OF ENTERTAINMENT: TV VIEWERS CAN JOIN VARIOUS LIVE TV SHOW AT HOME THRO
BASCULE Tokyo JAPAN
MTV ROCK THE VOTE - DIAL THE HASHTAG
MTV INDIA
MTV INDIA
MTV INDIA Mumbai INDIA
VENUS FLY TRAP

A TWEETING VENUS FLY TRAP
FINCH Sydney AUSTRALIA
FANBOT
HANWHA EAGLES
INTERACTIVE SPORT EVENTS
HANCOMM Seoul SOUTH KOREA
THE MAGIC BOX
OREO
THE INDUSTRY’S FIRST VENDING MACHINE THAT COMBINES SOCIAL COMMUNITIES AND MICROT
CARAT ASIA PACIFIC SINGAPORE
OLA! EVERY MOMENT COUNTS!
WWW.QQ.COM
FAN ENGAGEMENT PLATFORM
VALUE COMMUNICATION CONSULTANTS Beijing CHINA