Brief Explanation

"Pregnancy and childbirth are one of the most important events in life. Our client, Bell-net OBSTETRICS, wanted to help by giving an unforgettable experience."

The Brief

To raise awareness of Bell-net OBSTETRICS.

How the final design was conceived

"Bell-net OBSTETRICS handed out a special book to expecting mothers. The world’s first ever book that grows with mothers. The ""Mother Book"". -The “Mother Book” consists of 40 pages, which is the same as the weeks of pregnancy. -The design of each page will help expectant mothers to understand the status of their babies every week. -The pages of the book gets bigger at the same time.. -The“Mother Book” can be used as a diary to write their feelings towards their babies every week."

Indication of how successful the outcome was in the market

"The “Mother book”, enhanced the joys of becoming a mother. In addition, words that where written during the pregnancy will become the best gift to the child in the future."