Case Film

Presentation Board

Title	MOTHER BOOK
Client	KISHOKAI MEDICAL CORPORATION
Product / Service	BELL-NET OBSTETRICS
Category	A06. Promotional Items
Entrant	DENTSU CHUBU Nagoya, JAPAN
Entrant Company	DENTSU CHUBU Nagoya, JAPAN
Advertising Agency	DENTSU CHUBU Nagoya, JAPAN
Advertising Agency 2	LENS ASSOCIATES NAGOYA, JAPAN

Credits

Name	Company	Position
Mamoru Yamashita	KISHOKAI MEDICAL CORPORATION	Executive Creative Director
Kazunari Nagatomo	KISHOKAI MEDICAL CORPORATION	Chief Creative Officer
Tomio Nakaue	KISHOKAI MEDICAL CORPORATION	Chief Creative Officer
Kishiomi Wakahara	Dentsu Inc.	Creative Director
Michihito Dobashi	Dentsu Inc.	Creative Director
Jyunichi Tawara/Kanako Wada/Kotoha Tanaka	Dentsu Inc.	Copywriter
Michihito Dobashi	Dentsu Inc.	Art Director
Shigeki Wada/Ryuhei Torii	Dentsu Inc.	Agency Producer
Masao Shirasawa	LENS ASSOCIATES	Designer
Tomoko Takeda	Dentsu Inc.	Designer
Yoshihiro Ozaki	Studiowork Inc.	Photographer
Naoko Moriguchi	Dentsu Inc.	Planner
Norio Kito	Kito Printing Co.ltd	Printing Director
Satoru Ozawa	Itoubigeisha Seihanjo Co.ltd	Printing Director
Tomohiro Koyama/Hiroaki Ishikawa/Runa Inagaki	AZLINK	Retoucher
Yunosuke Kunimoto/Makoto Wakahara	Dentsu Inc.	Translator
Yoshitaka Kondo	C3film Co./Ltd.	Director
Tsutomu Kondo	C3film Co./Ltd.	Producer
Makoto Wakahara	Freelance	Translator
Yunosuke Kunimoto	Dentsu Inc.	Translator

Brief Explanation

"Pregnancy and childbirth are one of the most important events in life. Our client, Bell-net OBSTETRICS, wanted to help by giving an unforgettable experience."

The Brief

To raise awareness of Bell-net OBSTETRICS.

How the final design was conceived

"Bell-net OBSTETRICS handed out a special book to expecting mothers. The world’s first ever book that grows with mothers. The ""Mother Book"". -The “Mother Book” consists of 40 pages, which is the same as the weeks of pregnancy. -The design of each page will help expectant mothers to understand the status of their babies every week. -The pages of the book gets bigger at the same time.. -The“Mother Book” can be used as a diary to write their feelings towards their babies every week."

Indication of how successful the outcome was in the market

"The “Mother book”, enhanced the joys of becoming a mother. In addition, words that where written during the pregnancy will become the best gift to the child in the future."