Title Brand Product / Service Entrant Company Location Award
A01 Innovation
TXTBKS
SMART COMMUNICATIONS
TURNING HEAVY SCHOOL BOOKS INTO SIM-ENCODED TXTBKS
DDB/DM9JAYMESYFU/DIGIT Makati City THE PHILIPPINES
Short List
COKE 2ND LIFE CAPS
COCA-COLA
COKE 2ND LIFE FREE BOTTLE CAPS
OGILVY BEIJING CHINA
Short List
CLEVER BUOY
OPTUS
THE WORLD'S FIRST SHARK DETECTING OCEAN BUOY
M&C SAATCHI Sydney AUSTRALIA
Innovation Spike
SOUND OF HONDA / AYRTON SENNA 1989
HONDA MOTOR CO
INTERNAVI
DENTSU Tokyo JAPAN
Short List
POCKET FIRE EXTINGUISHER
CITY OF LAS PINAS
LOW-COST POCKET-SIZED FIRE EXTINGUISHER
DDB/DM9JAYMESYFU/DIGIT Makati City THE PHILIPPINES
Short List
THE GOOD ROAD
CASTROL ACTIV/BANGALORE TRAFFIC POLICE
ROAD SAFETY AWARENESS
OGILVY & MATHER Bangalore INDIA
Innovation Spike
VISION SHIFT SYSTEM
SONY MARKETING (JAPAN)
NEW VIDEO EXPERIENCE SYSTEM
DENTSU Tokyo JAPAN
Short List
SAFE DRIVING PROGRAM
SAMSUNG
REWARDS BASED SAFE DRIVING APP
LEO BURNETT SYDNEY AUSTRALIA
Short List
ATTENTION-POWERED CAR
ROYAL AUTOMOBILE CLUB OF WESTERN AUSTRALIA
A CAR THAT GOES WHEN YOU'RE PAYING ATTENTION AND SLOWS WHEN YOU'RE NOT.
FINCH Sydney AUSTRALIA
Short List
SAMSUNG POWER SLEEP
SAMSUNG
INNOVATIVE MOBILE CPU DONATION PLATFORM THROUGH GRID COMPUTING
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List