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Title
Brand
Product / Service
Entrant Company
Location
Award
A01 Innovation
WORLD'S FIRST HEADBANG TRIGGERED DISPENSER
UNITED BREWERIES - BRAND KINGFISHER
AT INDIA'S BIGGEST BEER & ROCK FEST WE ENGAGED USERS THROUGH A BEER DISPENSING M
22 FEET TRIBAL WORLDWIDE Bangalore
INDIA
WORLD UNDER WATER
CARBONSTORY
SOCIAL PLATFORM FOR REDUCING CARBON FOOTPRINT
BBDO PROXIMITY SINGAPORE
SINGAPORE
WASTED BIN
OML ENTERTAINMENT
INTERACTIVE DUSTBIN
WEBCHUTNEY STUDIOS Mumbai
INDIA
VISION SHIFT SYSTEM
SONY MARKETING (JAPAN)
NEW VIDEO EXPERIENCE SYSTEM
DENTSU Tokyo
JAPAN
Short List
VENUS FLY TRAP
A TWEETING VENUS FLY TRAP
FINCH Sydney
AUSTRALIA
TXTBKS
SMART COMMUNICATIONS
TURNING HEAVY SCHOOL BOOKS INTO SIM-ENCODED TXTBKS
DDB/DM9JAYMESYFU/DIGIT Makati City
THE PHILIPPINES
Short List
TREE LUNGS
PACIFIC PAINT (BOYSEN) PHILIPPINES
THE TREE LUNGS ARTWORK IS A 1,500 SQUARE METER AIR-CLEANING MURAL SITUATED ALONG
TBWA\SANTIAGO MANGADA PUNO Makati City
THE PHILIPPINES
THE SCENTHESIZER
HEINEKEN SINGAPORE
MULTI-SENSORY MUSIC EXPERIENCE
IRIS WORLDWIDE Singapore
SINGAPORE
THE MAGIC BOX
OREO
THE INDUSTRY’S FIRST VENDING MACHINE THAT COMBINES SOCIAL COMMUNITIES AND MICROT
CARAT ASIA PACIFIC
SINGAPORE
THE GUARDIAN ANGEL
ASSOCIATION OF WOMEN FOR ACTION AND RESEARCH
PERSONAL PROTECTION WEARABLE TECHNOLOGY
JWT SINGAPORE
SINGAPORE
THE GOOD ROAD
CASTROL ACTIV/BANGALORE TRAFFIC POLICE
ROAD SAFETY AWARENESS
OGILVY & MATHER Bangalore
INDIA
Innovation Spike
THE EYECAN PROJECT
REYNOLDS
BRAILLE CRAYONS
JWT INDIA Mumbai
INDIA
THE COFFEE CONNECTOR
SINGAPORE ECONOMIC DEVELOPMENT BOARD
SOCIAL NETWORKING COFFEE MACHINE
THE SECRET LITTLE AGENCY Singapore
SINGAPORE
THE 3D PHOTO MADE BY EVERYONE
JAPAN SPORT COUNCIL
PARTICIPATORY EVENT UTILIZING CUTTING-EDGE TECHNOLOGIES.
DENTSU Tokyo
JAPAN
SOUND OF HONDA / AYRTON SENNA 1989
HONDA MOTOR CO
INTERNAVI
DENTSU Tokyo
JAPAN
Short List
SAVING YOUR FUTURE
YAHOO JAPAN
KNOWING THE FUTURE IS SAVING FUTURE LIVES.
YAHOO JAPAN CORPORATION Tokyo
JAPAN
SAMSUNG POWER SLEEP
SAMSUNG
INNOVATIVE MOBILE CPU DONATION PLATFORM THROUGH GRID COMPUTING
CHEIL WORLDWIDE Seoul
SOUTH KOREA
Short List
SAFE DRIVING PROGRAM
SAMSUNG
REWARDS BASED SAFE DRIVING APP
LEO BURNETT SYDNEY
AUSTRALIA
Short List
SADAKO SUMA4D
KADOKAWA CORPORATION/'SADAKO 3D2'FILM PARTNERS
THE WORLD'S FIRST 'AUGMENTED MOVIE' EXPERIENCE
KAYAC Kanagawa
JAPAN
RIP CURL SEARCH GPS
RIP CURL
SURFING SPORTSWEAR & EQUIPMENT
VML Sydney
AUSTRALIA
REVIVING LEGENDS
JAPAN SPORT COUNCIL
LIVE EVENT UTILIZING CUTTING-EDGE TECHNOLOGIES.
DENTSU Tokyo
JAPAN
PROVOLV CRICKET
A WEARABLE TECHNOLOGY KIT THAT HELPS CRICKET PLAYERS AROUND THE WORLD GET BETTER
METALWORKS BY MAXUS Singapore
SINGAPORE
PRC INTEL ENTERPRISE MOBILITY INNOVATION CAMPAIGN
INTEL
INTERACTIVE APP
MRM WORLDWIDE Beijing
CHINA
POCKET FIRE EXTINGUISHER
CITY OF LAS PINAS
LOW-COST POCKET-SIZED FIRE EXTINGUISHER
DDB/DM9JAYMESYFU/DIGIT Makati City
THE PHILIPPINES
Short List
PINCH PINUP
ONE EIGHT PROMOTION
A NEW GRAVURE MODEL EXPERIENCE WITH A NEVER-SEEN MOBILE COMMUNICATION.
BEACON COMMUNICATIONS Tokyo
JAPAN
OWN THE NIGHT
NIKE
SPORTING EVENTS SOCIAL HUB
RAZORFISH Hong Kong
HONG KONG
OLA! EVERY MOMENT COUNTS!
WWW.QQ.COM
FAN ENGAGEMENT PLATFORM
VALUE COMMUNICATION CONSULTANTS Beijing
CHINA
OFFLINE BOOK
MATH PAPER PRESS
WEB APP - CUSTOMISED OFFLINE BOOK
DDB GROUP SINGAPORE
SINGAPORE
NRMA-CRASH TEST DRIVE
INSURANCE AUSTRALIA GROUP
CUSTOM-BUILT VIRTUAL CRASH TEST SIMULATOR
WHYBIN\TBWA GROUP SYDNEY
AUSTRALIA
NECOMIMI
DENTSU
BIO SENSOR TECHNOLOGY/COMMUNICATION TOOL
DENTSU Tokyo
JAPAN
MUTESIC
SELF-MUTING MUSIC APP
SAATCHI & SAATCHI CHINA Shanghai
CHINA
MTV ROCK THE VOTE - DIAL THE HASHTAG
MTV INDIA
MTV INDIA
MTV INDIA Mumbai
INDIA
MAGIC MIRROR
A SMART MIRROR THAT PROVIDES MAKE-UP RECOMMENDATIONS BASED ON A REAL-TIME FACE S
METALWORKS BY MAXUS Singapore
SINGAPORE
M.I.E.S.
NEW FORM OF ENTERTAINMENT: TV VIEWERS CAN JOIN VARIOUS LIVE TV SHOW AT HOME THRO
BASCULE Tokyo
JAPAN
LYRIC COKE
COCA-COLA GREATER CHINA
DIGITALLY SHARED MUSICAL EMOTICONS
ISOBAR Shanghai
CHINA
KIROBO PROJECT
TOYOTA MOTOR CORPRATION
COMMUNICATION ROBOT
DENTSU CREATIVE X Tokyo
JAPAN
KIA GAME ON
KIA MOTORS AUSTRALIA
APP TO TURN PASSIVE TENNIS FANS INTO ACTIVE PARTICIPANTS
MNET MOBILE Sydney
AUSTRALIA
KAN KHAJURA TESAN
HINDUSTAN UNILEVER
AN ON DEMAND ENTERTAINMENT CHANNEL ON A MOBILE PHONE
PHD INDIA Mumbai
INDIA
ISHELF
A SMART INTERACTIVE SHELF THAT DETECTS THE PRODUCT A SHOPPER TOUCHES AND SERVES
METALWORKS BY MAXUS Singapore
SINGAPORE
INCSNAP (INCIDENT SNAP)
QUEENSLAND FIRE AND EMERGENCY SERVICES
WE CREATED A WORLD-FIRST APP THAT PROVIDES INFORMATION TO SAVE PROPERTIES AND LI
MNET MOBILE Sydney
AUSTRALIA
HOOPLA
A HULA HOOP THAT USES SOCIAL TECHNOLOGY TO BECOME A FUN, FITNESS TOOL
FINCH Sydney
AUSTRALIA
HIDDEN GRAPHICS
FRUCOR BEVERAGES LTD
A SKATEBOARD THE HARDER YOU SKATE, THE BETTER IT GETS.
FINCH Sydney
AUSTRALIA
HIBIKI GLASS
SUNTORY HOLDINGS
INTARACTIVE GLASS AND BAR FOR SUNTRY WHISKY HIBIKI
HAKUHODO KETTLE Tokyo
JAPAN
HANDS ON SEARCH
YAHOO! JAPAN
NEW SEARCH
HAKUHODO KETTLE Tokyo
JAPAN
GUIDE DOTS
GUIDE DOGS ASSOCIATION OF THE BLIND SINGAPORE
A FREE AUDIO-BASED MOBILE DISCOVERY APP FOR THE VISUALLY IMPAIRED
Y&R SINGAPORE
SINGAPORE
GOOGLE DIGICAMP
A SEMINAR 2.0 TO SHOW TRADITIONAL MEDIA EXPERTS THE MOST APPLICABLE TECHNOLOGIES
GOOGLE Taipei
CHINESE TAIPEI
GAME OF PHONES - THE GAME THAT RULED AUSTRALIA
VIRGIN MOBILE AUSTRALIA
LOCATION-BASED MOBILE APP GAME
STARCOM MEDIAVEST GROUP Melbourne
AUSTRALIA
FUNFAIR IN YOUR MOUTH EVENT
EBARA FOODS INDUSTRY
VIRTUAL REALITY DEVICE THAT TURNED REGULAR VEGETABLES INTO ACTION PACKED EXCITEM
BEACON COMMUNICATIONS Tokyo
JAPAN
FOODBOT
ROBOT CHEF SERVES PERSONALISED SOYLENT NUTRITION SHAKES BASED ON CURRENT FITNESS
METALWORKS BY MAXUS Singapore
SINGAPORE
FOCUS: LIFE GEAR BY TRIDENT
MONDELEZ INTERNATIONAL
A FASHION CONCEPT THAT DISCONNECTS YOU FROM MOBILE INTERRUPTIONS AND SOCIAL MEDI
PARTY Tokyo
JAPAN
A01 Innovation
WORLD'S FIRST HEADBANG TRIGGERED DISPENSER
UNITED BREWERIES - BRAND KINGFISHER / AT INDIA'S BIGGEST BEER & ROCK FEST WE ENGAGED USERS THROUGH A BEER DISPENSING M
22 FEET TRIBAL WORLDWIDE Bangalore
INDIA
WORLD UNDER WATER
CARBONSTORY / SOCIAL PLATFORM FOR REDUCING CARBON FOOTPRINT
BBDO PROXIMITY SINGAPORE
SINGAPORE
WASTED BIN
OML ENTERTAINMENT / INTERACTIVE DUSTBIN
WEBCHUTNEY STUDIOS Mumbai
INDIA
VISION SHIFT SYSTEM
SONY MARKETING (JAPAN) / NEW VIDEO EXPERIENCE SYSTEM
DENTSU Tokyo
JAPAN
Short List
VENUS FLY TRAP
/ A TWEETING VENUS FLY TRAP
FINCH Sydney
AUSTRALIA
TXTBKS
SMART COMMUNICATIONS / TURNING HEAVY SCHOOL BOOKS INTO SIM-ENCODED TXTBKS
DDB/DM9JAYMESYFU/DIGIT Makati City
THE PHILIPPINES
Short List
TREE LUNGS
PACIFIC PAINT (BOYSEN) PHILIPPINES / THE TREE LUNGS ARTWORK IS A 1,500 SQUARE METER AIR-CLEANING MURAL SITUATED ALONG
TBWA\SANTIAGO MANGADA PUNO Makati City
THE PHILIPPINES
THE SCENTHESIZER
HEINEKEN SINGAPORE / MULTI-SENSORY MUSIC EXPERIENCE
IRIS WORLDWIDE Singapore
SINGAPORE
THE MAGIC BOX
OREO / THE INDUSTRY’S FIRST VENDING MACHINE THAT COMBINES SOCIAL COMMUNITIES AND MICROT
CARAT ASIA PACIFIC
SINGAPORE
THE GUARDIAN ANGEL
ASSOCIATION OF WOMEN FOR ACTION AND RESEARCH / PERSONAL PROTECTION WEARABLE TECHNOLOGY
JWT SINGAPORE
SINGAPORE
THE GOOD ROAD
CASTROL ACTIV/BANGALORE TRAFFIC POLICE / ROAD SAFETY AWARENESS
OGILVY & MATHER Bangalore
INDIA
Innovation Spike
THE EYECAN PROJECT
REYNOLDS / BRAILLE CRAYONS
JWT INDIA Mumbai
INDIA
THE COFFEE CONNECTOR
SINGAPORE ECONOMIC DEVELOPMENT BOARD / SOCIAL NETWORKING COFFEE MACHINE
THE SECRET LITTLE AGENCY Singapore
SINGAPORE
THE 3D PHOTO MADE BY EVERYONE
JAPAN SPORT COUNCIL / PARTICIPATORY EVENT UTILIZING CUTTING-EDGE TECHNOLOGIES.
DENTSU Tokyo
JAPAN
SOUND OF HONDA / AYRTON SENNA 1989
HONDA MOTOR CO / INTERNAVI
DENTSU Tokyo
JAPAN
Short List
SAVING YOUR FUTURE
YAHOO JAPAN / KNOWING THE FUTURE IS SAVING FUTURE LIVES.
YAHOO JAPAN CORPORATION Tokyo
JAPAN
SAMSUNG POWER SLEEP
SAMSUNG / INNOVATIVE MOBILE CPU DONATION PLATFORM THROUGH GRID COMPUTING
CHEIL WORLDWIDE Seoul
SOUTH KOREA
Short List
SAFE DRIVING PROGRAM
SAMSUNG / REWARDS BASED SAFE DRIVING APP
LEO BURNETT SYDNEY
AUSTRALIA
Short List
SADAKO SUMA4D
KADOKAWA CORPORATION/'SADAKO 3D2'FILM PARTNERS / THE WORLD'S FIRST 'AUGMENTED MOVIE' EXPERIENCE
KAYAC Kanagawa
JAPAN
RIP CURL SEARCH GPS
RIP CURL / SURFING SPORTSWEAR & EQUIPMENT
VML Sydney
AUSTRALIA
REVIVING LEGENDS
JAPAN SPORT COUNCIL / LIVE EVENT UTILIZING CUTTING-EDGE TECHNOLOGIES.
DENTSU Tokyo
JAPAN
PROVOLV CRICKET
/ A WEARABLE TECHNOLOGY KIT THAT HELPS CRICKET PLAYERS AROUND THE WORLD GET BETTER
METALWORKS BY MAXUS Singapore
SINGAPORE
PRC INTEL ENTERPRISE MOBILITY INNOVATION CAMPAIGN
INTEL / INTERACTIVE APP
MRM WORLDWIDE Beijing
CHINA
POCKET FIRE EXTINGUISHER
CITY OF LAS PINAS / LOW-COST POCKET-SIZED FIRE EXTINGUISHER
DDB/DM9JAYMESYFU/DIGIT Makati City
THE PHILIPPINES
Short List
PINCH PINUP
ONE EIGHT PROMOTION / A NEW GRAVURE MODEL EXPERIENCE WITH A NEVER-SEEN MOBILE COMMUNICATION.
BEACON COMMUNICATIONS Tokyo
JAPAN
OWN THE NIGHT
NIKE / SPORTING EVENTS SOCIAL HUB
RAZORFISH Hong Kong
HONG KONG
OLA! EVERY MOMENT COUNTS!
WWW.QQ.COM / FAN ENGAGEMENT PLATFORM
VALUE COMMUNICATION CONSULTANTS Beijing
CHINA
OFFLINE BOOK
MATH PAPER PRESS / WEB APP - CUSTOMISED OFFLINE BOOK
DDB GROUP SINGAPORE
SINGAPORE
NRMA-CRASH TEST DRIVE
INSURANCE AUSTRALIA GROUP / CUSTOM-BUILT VIRTUAL CRASH TEST SIMULATOR
WHYBIN\TBWA GROUP SYDNEY
AUSTRALIA
NECOMIMI
DENTSU / BIO SENSOR TECHNOLOGY/COMMUNICATION TOOL
DENTSU Tokyo
JAPAN
MUTESIC
/ SELF-MUTING MUSIC APP
SAATCHI & SAATCHI CHINA Shanghai
CHINA
MTV ROCK THE VOTE - DIAL THE HASHTAG
MTV INDIA / MTV INDIA
MTV INDIA Mumbai
INDIA
MAGIC MIRROR
/ A SMART MIRROR THAT PROVIDES MAKE-UP RECOMMENDATIONS BASED ON A REAL-TIME FACE S
METALWORKS BY MAXUS Singapore
SINGAPORE
M.I.E.S.
/ NEW FORM OF ENTERTAINMENT: TV VIEWERS CAN JOIN VARIOUS LIVE TV SHOW AT HOME THRO
BASCULE Tokyo
JAPAN
LYRIC COKE
COCA-COLA GREATER CHINA / DIGITALLY SHARED MUSICAL EMOTICONS
ISOBAR Shanghai
CHINA
KIROBO PROJECT
TOYOTA MOTOR CORPRATION / COMMUNICATION ROBOT
DENTSU CREATIVE X Tokyo
JAPAN
KIA GAME ON
KIA MOTORS AUSTRALIA / APP TO TURN PASSIVE TENNIS FANS INTO ACTIVE PARTICIPANTS
MNET MOBILE Sydney
AUSTRALIA
KAN KHAJURA TESAN
HINDUSTAN UNILEVER / AN ON DEMAND ENTERTAINMENT CHANNEL ON A MOBILE PHONE
PHD INDIA Mumbai
INDIA
ISHELF
/ A SMART INTERACTIVE SHELF THAT DETECTS THE PRODUCT A SHOPPER TOUCHES AND SERVES
METALWORKS BY MAXUS Singapore
SINGAPORE
INCSNAP (INCIDENT SNAP)
QUEENSLAND FIRE AND EMERGENCY SERVICES / WE CREATED A WORLD-FIRST APP THAT PROVIDES INFORMATION TO SAVE PROPERTIES AND LI
MNET MOBILE Sydney
AUSTRALIA
HOOPLA
/ A HULA HOOP THAT USES SOCIAL TECHNOLOGY TO BECOME A FUN, FITNESS TOOL
FINCH Sydney
AUSTRALIA
HIDDEN GRAPHICS
FRUCOR BEVERAGES LTD / A SKATEBOARD THE HARDER YOU SKATE, THE BETTER IT GETS.
FINCH Sydney
AUSTRALIA
HIBIKI GLASS
SUNTORY HOLDINGS / INTARACTIVE GLASS AND BAR FOR SUNTRY WHISKY HIBIKI
HAKUHODO KETTLE Tokyo
JAPAN
HANDS ON SEARCH
YAHOO! JAPAN / NEW SEARCH
HAKUHODO KETTLE Tokyo
JAPAN
GUIDE DOTS
GUIDE DOGS ASSOCIATION OF THE BLIND SINGAPORE / A FREE AUDIO-BASED MOBILE DISCOVERY APP FOR THE VISUALLY IMPAIRED
Y&R SINGAPORE
SINGAPORE
GOOGLE DIGICAMP
/ A SEMINAR 2.0 TO SHOW TRADITIONAL MEDIA EXPERTS THE MOST APPLICABLE TECHNOLOGIES
GOOGLE Taipei
CHINESE TAIPEI
GAME OF PHONES - THE GAME THAT RULED AUSTRALIA
VIRGIN MOBILE AUSTRALIA / LOCATION-BASED MOBILE APP GAME
STARCOM MEDIAVEST GROUP Melbourne
AUSTRALIA
FUNFAIR IN YOUR MOUTH EVENT
EBARA FOODS INDUSTRY / VIRTUAL REALITY DEVICE THAT TURNED REGULAR VEGETABLES INTO ACTION PACKED EXCITEM
BEACON COMMUNICATIONS Tokyo
JAPAN
FOODBOT
/ ROBOT CHEF SERVES PERSONALISED SOYLENT NUTRITION SHAKES BASED ON CURRENT FITNESS
METALWORKS BY MAXUS Singapore
SINGAPORE
FOCUS: LIFE GEAR BY TRIDENT
MONDELEZ INTERNATIONAL / A FASHION CONCEPT THAT DISCONNECTS YOU FROM MOBILE INTERRUPTIONS AND SOCIAL MEDI
PARTY Tokyo
JAPAN
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