ATTENTION-POWERED CAR
ROYAL AUTOMOBILE CLUB OF WESTERN AUSTRALIA / A CAR THAT GOES WHEN YOU'RE PAYING ATTENTION AND SLOWS WHEN YOU'RE NOT.

FINCH Sydney

AUSTRALIA

FOCUS: LIFE GEAR BY TRIDENT
MONDELEZ INTERNATIONAL / A FASHION CONCEPT THAT DISCONNECTS YOU FROM MOBILE INTERRUPTIONS AND SOCIAL MEDI

PARTY Tokyo

JAPAN

GUIDE DOTS
GUIDE DOGS ASSOCIATION OF THE BLIND SINGAPORE / A FREE AUDIO-BASED MOBILE DISCOVERY APP FOR THE VISUALLY IMPAIRED

Y&R SINGAPORE

SINGAPORE

HOOPLA
/ A HULA HOOP THAT USES SOCIAL TECHNOLOGY TO BECOME A FUN, FITNESS TOOL

FINCH Sydney

AUSTRALIA

PINCH PINUP
ONE EIGHT PROMOTION / A NEW GRAVURE MODEL EXPERIENCE WITH A NEVER-SEEN MOBILE COMMUNICATION.

BEACON COMMUNICATIONS Tokyo

JAPAN

GOOGLE DIGICAMP
/ A SEMINAR 2.0 TO SHOW TRADITIONAL MEDIA EXPERTS THE MOST APPLICABLE TECHNOLOGIES

GOOGLE Taipei

CHINESE TAIPEI

HIDDEN GRAPHICS
FRUCOR BEVERAGES LTD / A SKATEBOARD THE HARDER YOU SKATE, THE BETTER IT GETS.

FINCH Sydney

AUSTRALIA

ISHELF
/ A SMART INTERACTIVE SHELF THAT DETECTS THE PRODUCT A SHOPPER TOUCHES AND SERVES

METALWORKS BY MAXUS Singapore

SINGAPORE

MAGIC MIRROR
/ A SMART MIRROR THAT PROVIDES MAKE-UP RECOMMENDATIONS BASED ON A REAL-TIME FACE S

METALWORKS BY MAXUS Singapore

SINGAPORE

FLIP IT
/ A SMART PHONE CASE THAT WHEN FLIPPED OVER BECOMES AN ACTIVE GAME CONTROLLER CASE

FINCH Sydney

AUSTRALIA

EBASICS
INTEL / A STARTER TOOLKIT WHICH CONTAINS MODULAR, SELF PACED LEARNING ON THE FUNDAMENTAL

RED BARON Bangalore

INDIA

VENUS FLY TRAP
/ A TWEETING VENUS FLY TRAP

FINCH Sydney

AUSTRALIA

PROVOLV CRICKET
/ A WEARABLE TECHNOLOGY KIT THAT HELPS CRICKET PLAYERS AROUND THE WORLD GET BETTER

METALWORKS BY MAXUS Singapore

SINGAPORE

KAN KHAJURA TESAN
HINDUSTAN UNILEVER / AN ON DEMAND ENTERTAINMENT CHANNEL ON A MOBILE PHONE

PHD INDIA Mumbai

INDIA

KIA GAME ON
KIA MOTORS AUSTRALIA / APP TO TURN PASSIVE TENNIS FANS INTO ACTIVE PARTICIPANTS

MNET MOBILE Sydney

AUSTRALIA

WORLD'S FIRST HEADBANG TRIGGERED DISPENSER
UNITED BREWERIES - BRAND KINGFISHER / AT INDIA'S BIGGEST BEER & ROCK FEST WE ENGAGED USERS THROUGH A BEER DISPENSING M

22 FEET TRIBAL WORLDWIDE Bangalore

INDIA

NECOMIMI
DENTSU / BIO SENSOR TECHNOLOGY/COMMUNICATION TOOL

DENTSU Tokyo

JAPAN

THE EYECAN PROJECT
REYNOLDS / BRAILLE CRAYONS

JWT INDIA Mumbai

INDIA

COKE 2ND LIFE CAPS
COCA-COLA / COKE 2ND LIFE FREE BOTTLE CAPS

OGILVY BEIJING

CHINA

KIROBO PROJECT
TOYOTA MOTOR CORPRATION / COMMUNICATION ROBOT

DENTSU CREATIVE X Tokyo

JAPAN

NRMA-CRASH TEST DRIVE
INSURANCE AUSTRALIA GROUP / CUSTOM-BUILT VIRTUAL CRASH TEST SIMULATOR

WHYBIN\TBWA GROUP SYDNEY

AUSTRALIA

AUSTRALIA FIRST MOBILE POST IT
SUNCORP / DIGITAL REMINDER POST IT

STARCOM MEDIAVEST GROUP Melbourne

AUSTRALIA

LYRIC COKE
COCA-COLA GREATER CHINA / DIGITALLY SHARED MUSICAL EMOTICONS

ISOBAR Shanghai

CHINA

OLA! EVERY MOMENT COUNTS!
WWW.QQ.COM / FAN ENGAGEMENT PLATFORM

VALUE COMMUNICATION CONSULTANTS Beijing

CHINA

ALERT SHIRT
FOXTEL / FOXTEL SPORTS PACKAGE

CHE PROXIMITY Melbourne

AUSTRALIA

SAMSUNG POWER SLEEP
SAMSUNG / INNOVATIVE MOBILE CPU DONATION PLATFORM THROUGH GRID COMPUTING

CHEIL WORLDWIDE Seoul

SOUTH KOREA

HIBIKI GLASS
SUNTORY HOLDINGS / INTARACTIVE GLASS AND BAR FOR SUNTRY WHISKY HIBIKI

HAKUHODO KETTLE Tokyo

JAPAN

PRC INTEL ENTERPRISE MOBILITY INNOVATION CAMPAIGN
INTEL / INTERACTIVE APP

MRM WORLDWIDE Beijing

CHINA

WASTED BIN
OML ENTERTAINMENT / INTERACTIVE DUSTBIN

WEBCHUTNEY STUDIOS Mumbai

INDIA

FANBOT
HANWHA EAGLES / INTERACTIVE SPORT EVENTS

HANCOMM Seoul

SOUTH KOREA

SOUND OF HONDA / AYRTON SENNA 1989
HONDA MOTOR CO / INTERNAVI

DENTSU Tokyo

JAPAN

SAVING YOUR FUTURE
YAHOO JAPAN / KNOWING THE FUTURE IS SAVING FUTURE LIVES.

YAHOO JAPAN CORPORATION Tokyo

JAPAN

REVIVING LEGENDS
JAPAN SPORT COUNCIL / LIVE EVENT UTILIZING CUTTING-EDGE TECHNOLOGIES.

DENTSU Tokyo

JAPAN

GAME OF PHONES - THE GAME THAT RULED AUSTRALIA
VIRGIN MOBILE AUSTRALIA / LOCATION-BASED MOBILE APP GAME

STARCOM MEDIAVEST GROUP Melbourne

AUSTRALIA

POCKET FIRE EXTINGUISHER
CITY OF LAS PINAS / LOW-COST POCKET-SIZED FIRE EXTINGUISHER

DDB/DM9JAYMESYFU/DIGIT Makati City

THE PHILIPPINES

MTV ROCK THE VOTE - DIAL THE HASHTAG
MTV INDIA / MTV INDIA

MTV INDIA Mumbai

INDIA

THE SCENTHESIZER
HEINEKEN SINGAPORE / MULTI-SENSORY MUSIC EXPERIENCE

IRIS WORLDWIDE Singapore

SINGAPORE

M.I.E.S.
/ NEW FORM OF ENTERTAINMENT: TV VIEWERS CAN JOIN VARIOUS LIVE TV SHOW AT HOME THRO

BASCULE Tokyo

JAPAN

HANDS ON SEARCH
YAHOO! JAPAN / NEW SEARCH

HAKUHODO KETTLE Tokyo

JAPAN

VISION SHIFT SYSTEM
SONY MARKETING (JAPAN) / NEW VIDEO EXPERIENCE SYSTEM

DENTSU Tokyo

JAPAN

THE 3D PHOTO MADE BY EVERYONE
JAPAN SPORT COUNCIL / PARTICIPATORY EVENT UTILIZING CUTTING-EDGE TECHNOLOGIES.

DENTSU Tokyo

JAPAN

THE GUARDIAN ANGEL
ASSOCIATION OF WOMEN FOR ACTION AND RESEARCH / PERSONAL PROTECTION WEARABLE TECHNOLOGY

JWT SINGAPORE

SINGAPORE

ANOTHER WATCH
/ REDEFINING TIME ACCORDING TO MOOD

DENTSU Tokyo

JAPAN

SAFE DRIVING PROGRAM
SAMSUNG / REWARDS BASED SAFE DRIVING APP

LEO BURNETT SYDNEY

AUSTRALIA

THE GOOD ROAD
CASTROL ACTIV/BANGALORE TRAFFIC POLICE / ROAD SAFETY AWARENESS

OGILVY & MATHER Bangalore

INDIA

FOODBOT
/ ROBOT CHEF SERVES PERSONALISED SOYLENT NUTRITION SHAKES BASED ON CURRENT FITNESS

METALWORKS BY MAXUS Singapore

SINGAPORE

COMMUNITY SERVICE DESIGN FOR A TRUSTWORTHY NEIGHBOR
/ SAFETY NEIGHBOURHOOD LIGHT BOX

SAMPARTNERS Seoul

SOUTH KOREA

CHILL BOOTH
F&N SEASONS / SAMPLING INNOVATION THAT'S ANYTHING BUT ROBOTIC

ISOBAR ASIA PACIFIC Singapore

SINGAPORE

MUTESIC
/ SELF-MUTING MUSIC APP

SAATCHI & SAATCHI CHINA Shanghai

CHINA

THE COFFEE CONNECTOR
SINGAPORE ECONOMIC DEVELOPMENT BOARD / SOCIAL NETWORKING COFFEE MACHINE

THE SECRET LITTLE AGENCY Singapore

SINGAPORE