Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or mi
TRUE ORIGINS OF PIZZA
MR. PIZZA
PIZZA RESTAURANT
ADDICT MEDIA FILMS Seoul SOUTH KOREA
Short List
MEET THE EXTRAS
KIA
KIA CERATO HATCH
INNOCEAN WORLDWIDE AUSTRALIA North Sydney AUSTRALIA FINCH Sydney AUSTRALIA
Bronze
THE GREAT CRUSADE
QANTAS
AIRLINE
WONDER Sydney AUSTRALIA
Silver
PARALLEL PATHS
IBM
LOTUS NOTES
OGILVY BEIJING CHINA
Silver
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, document
CAN YOU SERVE SEASON 2
SINGAPORE TOURISM BOARD
REALITY TV SHOW
BBH ASIA PACIFIC Singapore SINGAPORE
Short List
THE KIWI SCEPTICS
AIR NEW ZEALAND
AIRLINE
HOST Sydney AUSTRALIA
Grand Prix
IMPOSSIBLE AIRFIELD
DEFENCE FORCE RECRUITING
ROYAL AUSTRALIAN AIR FORCE
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Short List
GRAZED ON GREATNESS
M.J BALE
AUSTRALIAN CRICKET TEAM SPONSORSHIP
WHYBIN\TBWA GROUP Sydney AUSTRALIA
Short List
A04 Best Use of Brand Sponsorship Integration (where there is no product overtly displayed in the film,
CAN YOU SERVE SEASON 2
SINGAPORE TOURISM BOARD
REALITY TV SHOW
BBH ASIA PACIFIC Singapore SINGAPORE
Short List
DONATION GLASSES
MARS NZ
PEDIGREE ADOPTION DRIVE
COLENSO BBDO Auckland NEW ZEALAND
Gold
CROSSING THE ICE
SONY
SONY BLOGGIE
NAKED COMMUNICATIONS Sydney AUSTRALIA
Short List
THE GREAT CRUSADE
QANTAS
AIRLINE
WONDER Sydney AUSTRALIA
Short List
STEP INSIDE THE CIRCUIT
JOHNNIE WALKER
WHISKY FORMULA ONE SPONSORSHIP
IRIS WORLDWIDE Singapore SINGAPORE
Short List
A05 Best Use or Integration of User-Generated Content
HATSUNE MIKU
GOOGLE
GOOGLE CHROME
HAKUHODO Tokyo JAPAN
Silver
THE SPARKLE PROJECT
SAMSUNG ELECTRONICS
SAMSUNG GALAXY NOTE
LEO BURNETT ADVERTISING Kuala Lumpur MALAYSIA
Bronze
A06 Best Use or Integration of Experiential Events
FACE BOOM!
HONDA
HONDA
DENTSU Tokyo JAPAN
Short List
MIMEISTHAI
TED TALKS
TEDX SYDNEY
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
BYO CUP DAY
7-ELEVEN
SLURPEE
LEO BURNETT Melbourne AUSTRALIA
Short List
ENERGY PLAYGROUND
KRAFT PHILIPPINES
TIGER BISCUITS
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
Silver
MAKE TV
SONY
MAKE.BELIEVE
PARTY Tokyo JAPAN
Silver
A07 Best Use or Integration of Music
THE SHIP SONG PROJECT
SYDNEY OPERA HOUSE
SYDNEY OPERA HOUSE
THE MONKEYS Sydney AUSTRALIA
Bronze
HATSUNE MIKU
GOOGLE
GOOGLE CHROME
HAKUHODO Tokyo JAPAN
Silver
COME ON, INDONESIA CAN!
UNILEVER
MALE GROOMING BRANDS
MINDSHARE Jakarta INDONESIA
Bronze
A08 Best Use or Integration of Offline Media such as Print, Outdoor, etc.
LOVE PARKING CAMPAIGN
GOOD NEIGHBORS
DONATION APPEAL
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
A09 Best Use or Integration of Gaming and/or Digital Media
FACE BOOM!
HONDA
HONDA
DENTSU Tokyo JAPAN
Bronze
CHROME EXPERIMENT: RAMAYANA
GOOGLE
GOOGLE CHROME INDONESIAN LAUNCH
OGILVY & MATHER SINGAPORE SINGAPORE
Silver
REVEAL YOURSELF
DANONE NARANG BEVERAGES
B'LUE
SCARECROW COMMUNICATIONS Mumbai INDIA
Short List
A10 Best Integrated Content Campaign
NEW THINKER'S INDEX
HYUNDAI MOTOR COMPANY
FUEL-EFFICIENT VEHICLES
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Silver
SPARKLE YOUR IMAGINATION
KIRIN BREWERY
HYOKETSU
DENTSU Tokyo JAPAN
Bronze
THE SPARKLE PROJECT
SAMSUNG ELECTRONICS
SAMSUNG GALAXY NOTE
LEO BURNETT ADVERTISING Kuala Lumpur MALAYSIA
Short List
THE SECRET IDOL
EZAKI GLICO
ICE NO MI
ENGINE FILM Tokyo JAPAN
Silver