Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or mi
TRUE ORIGINS OF PIZZA
MR. PIZZA / PIZZA RESTAURANT
ADDICT MEDIA FILMS Seoul / SS+K New York SOUTH KOREA
Short List
ITARERY & TSUKUSERY
CITI CARDS JAPAN / CITI REWARDS CARD & CASHBACK CARD
SAATCHI & SAATCHI FALLON TOKYO / PICS Tokyo JAPAN
THE TWO FACES OF LOVE
UNILEVER TAIWAN / POND'S
WEBGENE INFORMATION Taipei CHINESE TAIPEI
BRING HAPPINESS HOME
PEPSICO / PEPSI COLA/LAYS/TROPICANA
BBDO Beijing CHINA
CEELIN NURTURE
UNITED LABORATORIES / CEELIN
GMA MARKETING AND PRODUCTIONS Quezon City / STARCOM MEDIAVEST GROUP PHILIPPINES Makati City THE PHILIPPINES
CAFÉ SCANDINAVIA
ELECTROLUX / ERGORAPIDO
SAATCHI & SAATCHI FALLON TOKYO / INFOBAHN TOKYO JAPAN
MEET THE EXTRAS
KIA / KIA CERATO HATCH
INNOCEAN WORLDWIDE AUSTRALIA North Sydney AUSTRALIA FINCH Sydney AUSTRALIA
Bronze Spike
THE GREAT CRUSADE
QANTAS / AIRLINE
WONDER Sydney AUSTRALIA
Silver Spike
PROUD TO BE MALAYSIAN
UNILEVER / LIPTON TEA
MINDSHARE MALAYSIA Kuala Lumpur / CRETAURE COMMUNICATIONS Petaling Jaya MALAYSIA
BEIJING DUCK
T.C. PHARMACEUTICAL INDUSTRIES / SUNSNACK
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
MTV VJ JOSE KIDNAPPED
UNILEVER / AXE SHOWER GEL
MINDSHARE Mumbai INDIA
PARALLEL PATHS
IBM / LOTUS NOTES
OGILVY BEIJING CHINA
Silver Spike
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, document
CAN YOU SERVE SEASON 2
SINGAPORE TOURISM BOARD / REALITY TV SHOW
BBH ASIA PACIFIC Singapore SINGAPORE
Short List
IT'S A KNOCKOUT!
McDONALD'S AUSTRALIA / McDONALD'S
OMD SYDNEY / SPRING AUSTRALIA Sydney AUSTRALIA
THE KIWI SCEPTICS
AIR NEW ZEALAND / AIRLINE
HOST Sydney / THE JAMBOREE Sydney AUSTRALIA
Grand Prix
IMPOSSIBLE AIRFIELD
DEFENCE FORCE RECRUITING / ROYAL AUSTRALIAN AIR FORCE
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Short List
HATSUNE MIKU
GOOGLE / GOOGLE CHROME
HAKUHODO Tokyo JAPAN
INSIGHT
SAMSUNG ELECTRONICS / SAMSUNG CAMERA
CHEIL WORLDWIDE Seoul SOUTH KOREA
GRAZED ON GREATNESS
M.J BALE / AUSTRALIAN CRICKET TEAM SPONSORSHIP
WHYBIN\TBWA GROUP Sydney AUSTRALIA
Short List
GLAMOURIETY
BENEFIT COSMETICS / BENEFIT COSMETICS
DDB SAN FRANCISCO / TRIBAL DDB San Francisco USA
McDONALD'S GETS GRILLED
McDONALD'S / McDONALD'S
UNIVERSAL MCCANN Surry Hills AUSTRALIA
ATTRACTING CHINA'S TOP TALENT
GROUPM CHINA / MEDIA INVESTMENT MANAGEMENT
GROUPM Beijing CHINA
DIARIES OF A NEW MUM
FISHER PRICE / TELEVISION SERIES
JACK IN THE BOX WORLDWIDE Mumbai / BANG BANG FILMS Mumbai INDIA
EVERY BOTTLE HAS A STORY
COCA-COLA / CSR INITIATIVE
THE COCA-COLA JAPAN COMPANY Tokyo / TENEIGHTY PRODUCTIONS Beijing JAPAN
PROJECT OLAY 360
P&G SINGAPORE / SKINCARE
ZENITHOPTIMEDIA Singapore / NOM NOM MEDIA Singapore SINGAPORE
ECLIPSE LIVE FROM FUJIYAMA
PANASONIC / SOLAR ENERGY SOLUTIONS
DENTSU Tokyo / PROJECTOR Tokyo JAPAN
I SHINE TALENT CAMP TV
WYETH / PRE SCHOOL MILK
GMA MARKETING AND PRODUCTIONS Quezon City / GMA NETWORK Quezon City THE PHILIPPINES
MY WIFE IS NUMBER 1
UNILEVER / SURF
MINDSHARE VIETNAM Ho Chi Minh City VIETNAM
DELL INSPIRON ROAD DIARIES
DELL INDIA / LAPTOPS
MEDIACOM INDIA New Delhi INDIA
DR YOU
GSK / PANADOL
MINDSHARE Singapore / GROUP M ESP Ho Chi Minh City SINGAPORE
MTV CAPTAIN'S SHACK
DIAGEO INDIA / CAPTAIN MORGAN RUM
BBH INDIA Mumbai / VIACOM 18 mumbai INDIA
VIGO NEWS SQUAD
TOYOTA MOTOR THAILAND / HILUX VIGO
MEDIA PALETTE Bangkok / DENTSU MEDIA THAILAND Bangkok THAILAND
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
HONEYMOON DOWN UNDER
TOURISM AUSTRALIA / TOURISM AUSTRALIA
OMD INDIA Mumbai INDIA
HATSUNE MIKU
GOOGLE / GOOGLE CHROME
HAKUHODO Tokyo JAPAN
OLIVE TV SHOW
NESPRESSO KOREA / NESPRESSO LATTISSIMA PLUS
ZENITHOPTIMEDIA Seoul / NESPRESSO Seoul SOUTH KOREA
CHELSEA NEW ZEALAND HOTTEST HOME BAKER
NEW ZEALAND SUGAR / CHELSEA SUGAR
TOTAL MEDIA Auckland / MEDIAWORKS Auckland NEW ZEALAND
JOSEPHINE LARUSCAIN
PEERLESS PRODUCTS / CHAMPION DETERGENT
PHD MEDIA Makati City / ABS -CBN Quezon City THE PHILIPPINES
THE LITTLE WARRIOR
LIFEBUOY / HANDWASH
MINDSHARE Mumbai INDIA
LITTLE BIG FILMMAKER - CHILLAR PARTY
UNILEVER / SURF EXCEL
MINDSHARE Mumbai INDIA
A04 Best Use of Brand Sponsorship Integration (where there is no product overtly displayed in the film,
CAN YOU SERVE SEASON 2
SINGAPORE TOURISM BOARD / REALITY TV SHOW
BBH ASIA PACIFIC Singapore SINGAPORE
Short List
SERIOUS PLAY
HSBC / HSBC
JWT LONDON UNITED KINGDOM
THE SHIP SONG PROJECT
SYDNEY OPERA HOUSE / SYDNEY OPERA HOUSE
THE MONKEYS Sydney AUSTRALIA
MIMEISTHAI
TED TALKS / TEDX SYDNEY
CLEMENGER BBDO SYDNEY AUSTRALIA
DONATION GLASSES
MARS NZ / PEDIGREE ADOPTION DRIVE
COLENSO BBDO Auckland / FINCH Auckland NEW ZEALAND
Gold Spike
COOL DANCING BATH MAKES NAUGHTY KIDS HAPPY
JOHNSON & JOHNSON / JOHNSON'S BABY PRODUCTS
OMD TAIWAN Taipei CHINESE TAIPEI
CHA-CHING MONEY-SMART KIDS
PRUDENTIAL CORPORATION ASIA / FINANCIAL LITERACY
PRUDENTIAL CORPORATION ASIA Hong Kong / TURNER MEDIA SERVICES Hong Kong HONG KONG
CROSSING THE ICE
SONY / SONY BLOGGIE
NAKED COMMUNICATIONS Sydney AUSTRALIA
Short List
VIDAL SASSOON BEAUTY CHATTERS
P&G HK / HAIR CARE PRODUCTS
YAHOO Taipei CHINESE TAIPEI
UNILEVER BEAUTY HUB @ YAHOO!
UNILEVER / SKIN & HAIR CARE PRODUCTS
IMMERSE COMMUNICATIONS Petaling Jaya / YAHOO Taipei CHINESE TAIPEI
ADD A MOTOR TO IT
PARMALAT / ICE BREAK FLAVOURED MILK
THE MONKEYS Sydney AUSTRALIA