Title Brand Product / Service Entrant Company Location Production Company Location Award
A06 Best Use or Integration of Experiential Events
COKE STUDIO
COCA-COLA INDIA / COCA COLA
LEO BURNETT INDIA Mumbai INDIA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or mi
CAFÉ SCANDINAVIA
ELECTROLUX / ERGORAPIDO
SAATCHI & SAATCHI FALLON TOKYO / INFOBAHN TOKYO JAPAN
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, document
INSIGHT
SAMSUNG ELECTRONICS / SAMSUNG CAMERA
CHEIL WORLDWIDE Seoul SOUTH KOREA
A09 Best Use or Integration of Gaming and/or Digital Media
CHROME EXPERIMENT: RAMAYANA
GOOGLE / GOOGLE CHROME INDONESIAN LAUNCH
OGILVY & MATHER SINGAPORE SINGAPORE
Silver Spike
A10 Best Integrated Content Campaign
THE ULTIMATE KIT KAT CHUNKY 3 BREAK
NESTLÉ / KIT KAT CHUNKY 3
ZENITHOPTIMEDIA AUSTRALIA Sydney / STUDIO 33 Sydney AUSTRALIA
A04 Best Use of Brand Sponsorship Integration (where there is no product overtly displayed in the film,
COOL DANCING BATH MAKES NAUGHTY KIDS HAPPY
JOHNSON & JOHNSON / JOHNSON'S BABY PRODUCTS
OMD TAIWAN Taipei CHINESE TAIPEI
A07 Best Use or Integration of Music
SHARE THE VISION
DIAGEO KOREA / WINDSOR
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
A05 Best Use or Integration of User-Generated Content
HOVER CAR
VOLKSWAGEN GROUP CHINA / THE PEOPLE'S CAR PROJECT
PROXIMITY BEIJING / GOODSTEIN & PARTNERS Beijing CHINA
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
THE LITTLE WARRIOR
LIFEBUOY / HANDWASH
MINDSHARE Mumbai INDIA
LITTLE BIG FILMMAKER - CHILLAR PARTY
UNILEVER / SURF EXCEL
MINDSHARE Mumbai INDIA
A09 Best Use or Integration of Gaming and/or Digital Media
FACEBOOK ONE-ON-ONE PHOTOS
NIKE / NIKE SUMMER LEAGUE 2012 EVENT
WEBGENE INFORMATION Taipei CHINESE TAIPEI
A07 Best Use or Integration of Music
MIZONE ZONELAB
FRUCOR BEVERAGES AUSTRALIA / MIZONE
THE HALLWAY Sydney AUSTRALIA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or mi
MEET THE EXTRAS
KIA / KIA CERATO HATCH
INNOCEAN WORLDWIDE AUSTRALIA North Sydney AUSTRALIA FINCH Sydney AUSTRALIA
Bronze Spike
A05 Best Use or Integration of User-Generated Content
YOUR SONG
SAMSUNG ASIA / CONSUMER ELECTRONICS
CHEIL WORLDWIDE SINGAPORE SINGAPORE
A04 Best Use of Brand Sponsorship Integration (where there is no product overtly displayed in the film,
CHA-CHING MONEY-SMART KIDS
PRUDENTIAL CORPORATION ASIA / FINANCIAL LITERACY
PRUDENTIAL CORPORATION ASIA Hong Kong / TURNER MEDIA SERVICES Hong Kong HONG KONG
A10 Best Integrated Content Campaign
FIND THE BURIED 10 MILLION YEN
NIHON KRAFT FOODS / STRIDE MEGA MYSTERY 2 GUM
McCANN ERICKSON JAPAN Tokyo JAPAN
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, document
GRAZED ON GREATNESS
M.J BALE / AUSTRALIAN CRICKET TEAM SPONSORSHIP
WHYBIN\TBWA GROUP Sydney AUSTRALIA
Short List
A06 Best Use or Integration of Experiential Events
BOTTLE LIGHT
PEPSICO INTERNATIONAL / MYSHELTER FOUNDATION / PEPSI
BBDO GUERRERO Makati City THE PHILIPPINES
LEVI’S SUMMER HOTLINE
LEVI STRAUSS / LEVI’S 2012 SUMMER COLLECTION
TBWA\HONG KONG HONG KONG
A10 Best Integrated Content Campaign
GRAZED ON GREATNESS
M.J BALE / AUSTRALIAN CRICKET TEAM SPONSORSHIP
WHYBIN\TBWA GROUP Sydney AUSTRALIA
A04 Best Use of Brand Sponsorship Integration (where there is no product overtly displayed in the film,
CROSSING THE ICE
SONY / SONY BLOGGIE
NAKED COMMUNICATIONS Sydney AUSTRALIA
Short List
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, document
GLAMOURIETY
BENEFIT COSMETICS / BENEFIT COSMETICS
DDB SAN FRANCISCO / TRIBAL DDB San Francisco USA
A07 Best Use or Integration of Music
YOUR SONG
SAMSUNG ASIA / CONSUMER ELECTRONICS
CHEIL WORLDWIDE SINGAPORE SINGAPORE
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or mi
THE GREAT CRUSADE
QANTAS / AIRLINE
WONDER Sydney AUSTRALIA
Silver Spike
A09 Best Use or Integration of Gaming and/or Digital Media
ADOBE ANZ REAL OR FAKE CHALLENGE
ADOBE / CREATIVE SUITE SOFTWARE
GMR MARKETING New Berlin / TRACTION San Francisco USA
A05 Best Use or Integration of User-Generated Content
FOURTH PRINCESS
HINDUSTAN UNILEVER / CLINIC PLUS SHAMPOO
MINDSHARE Mumbai INDIA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or mi
PROUD TO BE MALAYSIAN
UNILEVER / LIPTON TEA
MINDSHARE MALAYSIA Kuala Lumpur / CRETAURE COMMUNICATIONS Petaling Jaya MALAYSIA
A05 Best Use or Integration of User-Generated Content
THE SPARKLE PROJECT
SAMSUNG ELECTRONICS / SAMSUNG GALAXY NOTE
LEO BURNETT ADVERTISING Kuala Lumpur MALAYSIA
Bronze Spike
A09 Best Use or Integration of Gaming and/or Digital Media
REVEAL YOURSELF
DANONE NARANG BEVERAGES / B'LUE
SCARECROW COMMUNICATIONS Mumbai INDIA
Short List
A07 Best Use or Integration of Music
TURNTABLE RIDER
RELATIONS / COGOO - BICYCLE RENTAL SHOP
TBWA\HAKUHODO Tokyo JAPAN
A04 Best Use of Brand Sponsorship Integration (where there is no product overtly displayed in the film,
VIDAL SASSOON BEAUTY CHATTERS
P&G HK / HAIR CARE PRODUCTS
YAHOO Taipei CHINESE TAIPEI
A10 Best Integrated Content Campaign
CHA-CHING MONEY-SMART KIDS
PRUDENTIAL CORPORATION ASIA / FINANCIAL LITERACY
PRUDENTIAL CORPORATION ASIA Hong Kong / TURNER MEDIA SERVICES Hong Kong HONG KONG
A06 Best Use or Integration of Experiential Events
TIGER BLUE XMAS
VIETNAM BREWERY / TIGER BEER
LEO BURNETT VIETNAM Ho Chi Minh City VIETNAM
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, document
McDONALD'S GETS GRILLED
McDONALD'S / McDONALD'S
UNIVERSAL MCCANN Surry Hills AUSTRALIA
ATTRACTING CHINA'S TOP TALENT
GROUPM CHINA / MEDIA INVESTMENT MANAGEMENT
GROUPM Beijing CHINA
A10 Best Integrated Content Campaign
BLOGGED & BOUND
UNILEVER AUSTRALIA / TONI&GUY
JWT SYDNEY AUSTRALIA
A04 Best Use of Brand Sponsorship Integration (where there is no product overtly displayed in the film,
UNILEVER BEAUTY HUB @ YAHOO!
UNILEVER / SKIN & HAIR CARE PRODUCTS
IMMERSE COMMUNICATIONS Petaling Jaya / YAHOO Taipei CHINESE TAIPEI
A09 Best Use or Integration of Gaming and/or Digital Media
TEAM DUREX
DUREX / DUREX CONDOM
EURO RSCG HONG KONG HONG KONG
A06 Best Use or Integration of Experiential Events
ECLIPSE LIVE FROM FUJIYAMA
PANASONIC / SOLAR ENERGY SOLUTIONS
DENTSU Tokyo / PROJECTOR Tokyo JAPAN
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or mi
BEIJING DUCK
T.C. PHARMACEUTICAL INDUSTRIES / SUNSNACK
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
A05 Best Use or Integration of User-Generated Content
MOVIE BY KIDS IN A MOVIE FOR KIDS
UNILEVER / SURF EXCEL
MINDSHARE Mumbai INDIA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or mi
MTV VJ JOSE KIDNAPPED
UNILEVER / AXE SHOWER GEL
MINDSHARE Mumbai INDIA
A05 Best Use or Integration of User-Generated Content
EURO 2012 DUBSTEP DANCE CONTEST
KIA MOTORS CORPORATION / KIA MOTORS
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
A06 Best Use or Integration of Experiential Events
BYO CUP DAY
7-ELEVEN / SLURPEE
LEO BURNETT Melbourne / RODEO Melbourne AUSTRALIA
Short List
A09 Best Use or Integration of Gaming and/or Digital Media
STARHUB MULTI-SCREEN COMMERCIAL
STARHUB TV & STARHUB MOBILE / MOBILE ENTERTAINMENT
DDB GROUP SINGAPORE SINGAPORE
A10 Best Integrated Content Campaign
GO FUN TO JAPAN: TRAVEL WITH STARS
JAPAN TOURISM BUREAU / JAPANESE TOURISM
DENTSU KUOHUA Taipei / YAHOO Taipei CHINESE TAIPEI
A04 Best Use of Brand Sponsorship Integration (where there is no product overtly displayed in the film,
ADD A MOTOR TO IT
PARMALAT / ICE BREAK FLAVOURED MILK
THE MONKEYS Sydney AUSTRALIA
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, document
DIARIES OF A NEW MUM
FISHER PRICE / TELEVISION SERIES
JACK IN THE BOX WORLDWIDE Mumbai / BANG BANG FILMS Mumbai INDIA
A04 Best Use of Brand Sponsorship Integration (where there is no product overtly displayed in the film,
GIFT OF LIFE
ENERGIZER PHILIPPINES / MANIKAKO VOLUNTEER DRIVE
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
A10 Best Integrated Content Campaign
UIP SUMMER MOVIE SELECT
UNITED INTERNATIONAL PICTURES / MOVIE PUBLICATION
YAHOO Taipei CHINESE TAIPEI