GOOGLE MAPS 8-BIT

TitleGOOGLE MAPS 8-BIT
ClientGOOGLE
Product / ServiceGOOGLE MAPS
CategoryA10. Best Integrated Content Campaign
EntrantHAKUHODO Tokyo, JAPAN
Entrant Company:HAKUHODO Tokyo, JAPAN
Contributing Company:HAKUHODO Tokyo, JAPAN

The Campaign

Google Maps is a global service offered simultaneously around the world. Therefore, the required element is branded content that does not lean toward specific countries, media conditions or cultures, and achieve engagement with users all over the world.

Results

MISSION Google Maps is a daily utility. More than that, it also provides the pure joy of maps, the exploration of the world. Our mission is to enhance this experience for branding. SOLUTION “Global Branded Quest” We created a branded content which reconstructs the essential experience of Google Maps into the field of classic role-playing games; the very first quest carried out. Google Maps 8-bit Google’s Cloud technology transforms in real-time the world map and landmarks into an adventurous 8-bit map and encourage users to quest the whole world like when they were curious children. Promotion Movie We released a prank video that claimed, “8-bit Maps” was a trial version for the 1-thousand and fifty-fourth NES cartridge as a promotion.

Google Maps 8-bit reconstructs the essential experience of Google Maps, which is a daily utility as everyone knows. Google’s Cloud technology transforms in real-time the world map and landmarks into the field of classic role-playing games. Therefore, it encourage global users to use the service and quest the whole world like when they were curious children.

Promotion movie achieved over 3 million YouTube views within a day. People around the world rushed in to join the quest of the new frontier. Everyone shared their quests, and together, they discovered a new world.