Title | UNIQLO HAPPY RIBBON |
Brand | UNIQLO |
Product / Service | UNIQLO |
Category | A09. Best Use or Integration of Gaming and/or Digital Media |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company: | DENTSU Tokyo, JAPAN |
Contributing Company: | DENTSU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yasuharu Sasaki | Dentsu.inc | Creative Director |
Kazuomi Goto | Dentsu.inc | Copy Writer |
Rintaro Shimohama | Dentsu.inc | Art Director |
Natsuki Matsuura | Dentsu.inc | Planner |
Shinsaku Ogawa | Dentsu Tec Inc | Planner |
Shinsaku Ogawa | Dentsu Tec Inc | Agency Producer |
Kanami Yamaguchi | Entsu creative x inc | Agency Producer |
Gyosei Okada | Movie Producer | |
Takuya Demura | Movie Producer | |
Masaya Ishizaka | Director | |
Kenichi Nagai | Technical Director | |
Kiyoko Komeda | Designer | |
Kenichi Nagai | Flash Developer | |
Masayuki Iizuka | Flash Developer | |
Yukihiro Sasae | Flash Developer | |
Tatsuya Yokoda | Flash Developer | |
Mayumi Tsujio | Programmer | |
Shunsuke Kotani | Markup Engineer | |
Naotatsu Ishiyama |
PLEASE WATCH CASE FILM ON THE URL As Uniqlo expands its business throughout the world, it is important for the brand to become locally rooted in each country. The purpose was to maximize the impact of the grand opening ceremonies of Global Flagship stores held in September (Taiwan) and in November (Korea), and also to make Uniqlo a brand loved by the locals.
256 thousand people participated in Taiwan and 64 thousand in Korea. The flagship store in Korea has sold 12 hundred million Korean won just on the opening day. Social ribbon-cutting became the main feature of the opening events, attracting mass media’s attention. The program has enabled people to celebrate together, generating strong brand engagement and prompting a sense of intimacy.
A program called the “Brand Celebration Program” was developed to be used in the grand openings of Global Flagship Stores. It is the world’s first social ribbon-cutting ceremony. Participants write down comments about their personal enjoyable experiences they want to share. (It can either be related or not related to UNIQLO) Then the ribbon will be created on the website and on Facebook. The more people rejoice, the longer the ribbon will be. Happiness spreads along with the ribbon via social networks. Then the ribbon is printed out to be used in the actual ribbon-cutting ceremony. And happiness is once again demonstrated on the day of the openings to celebrate Uniqlo.
A program called the “Brand Celebration Program” was developed to be used in the grand openings of Global Flagship Stores. It is the world’s first social ribbon-cutting ceremony. Participants write down comments about their personal enjoyable experiences they want to share. (It can either be related or not related to UNIQLO) Then the ribbon will be created on the website and on Facebook. The more people rejoice, the longer the ribbon will be. Happiness spreads along with the ribbon via social networks. Then the ribbon is printed out to be used in the actual ribbon-cutting ceremony. And happiness is once again demonstrated on the day of the openings to celebrate Uniqlo.