Title Brand Product / Service Entrant Company Location Production Company Location Award
A10 Best Integrated Content Campaign
AUSSIE HOLIDAY DREAM TEAM
TOURISM AUSTRALIA / TOURISM AUSTRALIA
OMD SYDNEY AUSTRALIA
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, document
CAN YOU SERVE SEASON 2
SINGAPORE TOURISM BOARD / REALITY TV SHOW
BBH ASIA PACIFIC Singapore SINGAPORE
Short List
A04 Best Use of Brand Sponsorship Integration (where there is no product overtly displayed in the film,
CAN YOU SERVE SEASON 2
SINGAPORE TOURISM BOARD / REALITY TV SHOW
BBH ASIA PACIFIC Singapore SINGAPORE
Short List
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, document
IT'S A KNOCKOUT!
McDONALD'S AUSTRALIA / McDONALD'S
OMD SYDNEY / SPRING AUSTRALIA Sydney AUSTRALIA
THE KIWI SCEPTICS
AIR NEW ZEALAND / AIRLINE
HOST Sydney / THE JAMBOREE Sydney AUSTRALIA
Grand Prix
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or mi
TRUE ORIGINS OF PIZZA
MR. PIZZA / PIZZA RESTAURANT
ADDICT MEDIA FILMS Seoul / SS+K New York SOUTH KOREA
Short List
A09 Best Use or Integration of Gaming and/or Digital Media
THUNDERBIRDS CORPORATION
KYOWA HAKKO KIRIN / PRESCRIPTION MEDICINES
ROBOT COMMUNICATIONS Tokyo / BILCOM Tokyo JAPAN
THE BIG MAC FARM CHALLENGE
McDONALD'S / McDONALD'S
OMD FUSE Pyrmont / 3RDSENSE Sydney AUSTRALIA
A06 Best Use or Integration of Experiential Events
FACE BOOM!
HONDA / HONDA
DENTSU Tokyo / KAIBUTSU Tokyo JAPAN
Short List
A09 Best Use or Integration of Gaming and/or Digital Media
FACE BOOM!
HONDA / HONDA
DENTSU Tokyo / KAIBUTSU Tokyo JAPAN
Bronze Spike
A10 Best Integrated Content Campaign
NEW THINKER'S INDEX
HYUNDAI MOTOR COMPANY / FUEL-EFFICIENT VEHICLES
MICROSOFT ADVERTISING Singapore / INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Silver Spike
A04 Best Use of Brand Sponsorship Integration (where there is no product overtly displayed in the film,
SERIOUS PLAY
HSBC / HSBC
JWT LONDON UNITED KINGDOM
A08 Best Use or Integration of Offline Media such as Print, Outdoor, etc.
TOILET BIKE NEO
TOTO / ECO-BRAND AWARENESS
DENTSU Tokyo / PARTY Tokyo JAPAN
A09 Best Use or Integration of Gaming and/or Digital Media
AUGMENTED REALITY GIFTING EXPERIENCE CAMPAIGN
MARS CHINA / DOVE CHOCOLATES
SAPIENTNITRO Shanghai CHINA
A04 Best Use of Brand Sponsorship Integration (where there is no product overtly displayed in the film,
THE SHIP SONG PROJECT
SYDNEY OPERA HOUSE / SYDNEY OPERA HOUSE
THE MONKEYS Sydney AUSTRALIA
A07 Best Use or Integration of Music
THE SHIP SONG PROJECT
SYDNEY OPERA HOUSE / SYDNEY OPERA HOUSE
THE MONKEYS Sydney AUSTRALIA
Bronze Spike
A10 Best Integrated Content Campaign
THE SHIP SONG PROJECT
SYDNEY OPERA HOUSE / SYDNEY OPERA HOUSE
THE MONKEYS Sydney AUSTRALIA
A04 Best Use of Brand Sponsorship Integration (where there is no product overtly displayed in the film,
MIMEISTHAI
TED TALKS / TEDX SYDNEY
CLEMENGER BBDO SYDNEY AUSTRALIA
A05 Best Use or Integration of User-Generated Content
MIMEISTHAI
TED TALKS / TEDX SYDNEY
CLEMENGER BBDO SYDNEY AUSTRALIA
A06 Best Use or Integration of Experiential Events
MIMEISTHAI
TED TALKS / TEDX SYDNEY
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
A04 Best Use of Brand Sponsorship Integration (where there is no product overtly displayed in the film,
DONATION GLASSES
MARS NZ / PEDIGREE ADOPTION DRIVE
COLENSO BBDO Auckland / FINCH Auckland NEW ZEALAND
Gold Spike
COOL DANCING BATH MAKES NAUGHTY KIDS HAPPY
JOHNSON & JOHNSON / JOHNSON'S BABY PRODUCTS
OMD TAIWAN Taipei CHINESE TAIPEI
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, document
IMPOSSIBLE AIRFIELD
DEFENCE FORCE RECRUITING / ROYAL AUSTRALIAN AIR FORCE
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Short List
A06 Best Use or Integration of Experiential Events
LOVE LETTERS
JASON SMITH / FONT LIBRARY
BBH CHINA Shanghai CHINA
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
HONEYMOON DOWN UNDER
TOURISM AUSTRALIA / TOURISM AUSTRALIA
OMD INDIA Mumbai INDIA
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, document
HATSUNE MIKU
GOOGLE / GOOGLE CHROME
HAKUHODO Tokyo JAPAN
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
HATSUNE MIKU
GOOGLE / GOOGLE CHROME
HAKUHODO Tokyo JAPAN
A05 Best Use or Integration of User-Generated Content
HATSUNE MIKU
GOOGLE / GOOGLE CHROME
HAKUHODO Tokyo JAPAN
Silver Spike
A07 Best Use or Integration of Music
HATSUNE MIKU
GOOGLE / GOOGLE CHROME
HAKUHODO Tokyo JAPAN
Silver Spike
A10 Best Integrated Content Campaign
GOOGLE MAPS 8-BIT
GOOGLE / GOOGLE MAPS
HAKUHODO Tokyo JAPAN
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
OLIVE TV SHOW
NESPRESSO KOREA / NESPRESSO LATTISSIMA PLUS
ZENITHOPTIMEDIA Seoul / NESPRESSO Seoul SOUTH KOREA
A05 Best Use or Integration of User-Generated Content
THE ULTIMATE KIT KAT CHUNKY 3 BREAK
NESTLÉ / KIT KAT CHUNKY 3
ZENITHOPTIMEDIA AUSTRALIA Sydney / CHIEFTAIN COMMUNICATIONS Sydney AUSTRALIA
A10 Best Integrated Content Campaign
THE JAMES SQUIRE SPICE TRAIL
LION CORPORATION / JAMES SQUIRE BEER
ZENITHOPTIMEDIA AUSTRALIA Sydney / SBS Artarmon AUSTRALIA
THE ULTIMATE KIT KAT CHUNKY 3 BREAK
NESTLÉ / KIT KAT CHUNKY 3
ZENITHOPTIMEDIA AUSTRALIA Sydney / STUDIO 33 Sydney AUSTRALIA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or mi
ITARERY & TSUKUSERY
CITI CARDS JAPAN / CITI REWARDS CARD & CASHBACK CARD
SAATCHI & SAATCHI FALLON TOKYO / PICS Tokyo JAPAN
A04 Best Use of Brand Sponsorship Integration (where there is no product overtly displayed in the film,
CHA-CHING MONEY-SMART KIDS
PRUDENTIAL CORPORATION ASIA / FINANCIAL LITERACY
PRUDENTIAL CORPORATION ASIA Hong Kong / TURNER MEDIA SERVICES Hong Kong HONG KONG
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, document
INSIGHT
SAMSUNG ELECTRONICS / SAMSUNG CAMERA
CHEIL WORLDWIDE Seoul SOUTH KOREA
A05 Best Use or Integration of User-Generated Content
THE REAL PROJECT
KAO AUSTRALIA / KMS CALIFORNIA
BASHFUL Sydney AUSTRALIA
A07 Best Use or Integration of Music
COME ON, INDONESIA CAN!
UNILEVER / MALE GROOMING BRANDS
MINDSHARE Jakarta INDONESIA
Bronze Spike
A09 Best Use or Integration of Gaming and/or Digital Media
FIND THE BURIED 10 MILLION YEN
NIHON KRAFT FOODS / STRIDE MEGA MYSTERY 2 GUM
McCANN ERICKSON JAPAN Tokyo JAPAN
A10 Best Integrated Content Campaign
FIND THE BURIED 10 MILLION YEN
NIHON KRAFT FOODS / STRIDE MEGA MYSTERY 2 GUM
McCANN ERICKSON JAPAN Tokyo JAPAN
A06 Best Use or Integration of Experiential Events
WORLD MASS HYPNOSIS
MARS JAPAN / SNICKERS
I&S BBDO Tokyo JAPAN
A05 Best Use or Integration of User-Generated Content
NEW STAR OF INDIA
NISSAN / NISSAN MICRA
AKQA London / Off Road Productions Mumbai UNITED KINGDOM
A04 Best Use of Brand Sponsorship Integration (where there is no product overtly displayed in the film,
CROSSING THE ICE
SONY / SONY BLOGGIE
NAKED COMMUNICATIONS Sydney AUSTRALIA
Short List
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, document
GRAZED ON GREATNESS
M.J BALE / AUSTRALIAN CRICKET TEAM SPONSORSHIP
WHYBIN\TBWA GROUP Sydney AUSTRALIA
Short List
A10 Best Integrated Content Campaign
GRAZED ON GREATNESS
M.J BALE / AUSTRALIAN CRICKET TEAM SPONSORSHIP
WHYBIN\TBWA GROUP Sydney AUSTRALIA
A09 Best Use or Integration of Gaming and/or Digital Media
CHROME EXPERIMENT: RAMAYANA
GOOGLE / GOOGLE CHROME INDONESIAN LAUNCH
OGILVY & MATHER SINGAPORE SINGAPORE
Silver Spike
A10 Best Integrated Content Campaign
CHA-CHING MONEY-SMART KIDS
PRUDENTIAL CORPORATION ASIA / FINANCIAL LITERACY
PRUDENTIAL CORPORATION ASIA Hong Kong / TURNER MEDIA SERVICES Hong Kong HONG KONG
BLOGGED & BOUND
UNILEVER AUSTRALIA / TONI&GUY
JWT SYDNEY AUSTRALIA
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, document
GLAMOURIETY
BENEFIT COSMETICS / BENEFIT COSMETICS
DDB SAN FRANCISCO / TRIBAL DDB San Francisco USA