Title Brand Product / Service Entrant Company Location Production Company Location Award
A10 Best Integrated Content Campaign
AUSSIE HOLIDAY DREAM TEAM
TOURISM AUSTRALIA / TOURISM AUSTRALIA
OMD SYDNEY AUSTRALIA
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, document
IT'S A KNOCKOUT!
McDONALD'S AUSTRALIA / McDONALD'S
OMD SYDNEY / SPRING AUSTRALIA Sydney AUSTRALIA
THE KIWI SCEPTICS
AIR NEW ZEALAND / AIRLINE
HOST Sydney / THE JAMBOREE Sydney AUSTRALIA
Grand Prix
A09 Best Use or Integration of Gaming and/or Digital Media
THE BIG MAC FARM CHALLENGE
McDONALD'S / McDONALD'S
OMD FUSE Pyrmont / 3RDSENSE Sydney AUSTRALIA
A04 Best Use of Brand Sponsorship Integration (where there is no product overtly displayed in the film,
THE SHIP SONG PROJECT
SYDNEY OPERA HOUSE / SYDNEY OPERA HOUSE
THE MONKEYS Sydney AUSTRALIA
A07 Best Use or Integration of Music
THE SHIP SONG PROJECT
SYDNEY OPERA HOUSE / SYDNEY OPERA HOUSE
THE MONKEYS Sydney AUSTRALIA
Bronze Spike
A10 Best Integrated Content Campaign
THE SHIP SONG PROJECT
SYDNEY OPERA HOUSE / SYDNEY OPERA HOUSE
THE MONKEYS Sydney AUSTRALIA
A04 Best Use of Brand Sponsorship Integration (where there is no product overtly displayed in the film,
MIMEISTHAI
TED TALKS / TEDX SYDNEY
CLEMENGER BBDO SYDNEY AUSTRALIA
A05 Best Use or Integration of User-Generated Content
MIMEISTHAI
TED TALKS / TEDX SYDNEY
CLEMENGER BBDO SYDNEY AUSTRALIA
A06 Best Use or Integration of Experiential Events
MIMEISTHAI
TED TALKS / TEDX SYDNEY
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, document
IMPOSSIBLE AIRFIELD
DEFENCE FORCE RECRUITING / ROYAL AUSTRALIAN AIR FORCE
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Short List
A05 Best Use or Integration of User-Generated Content
THE ULTIMATE KIT KAT CHUNKY 3 BREAK
NESTLÉ / KIT KAT CHUNKY 3
ZENITHOPTIMEDIA AUSTRALIA Sydney / CHIEFTAIN COMMUNICATIONS Sydney AUSTRALIA
A10 Best Integrated Content Campaign
THE JAMES SQUIRE SPICE TRAIL
LION CORPORATION / JAMES SQUIRE BEER
ZENITHOPTIMEDIA AUSTRALIA Sydney / SBS Artarmon AUSTRALIA
THE ULTIMATE KIT KAT CHUNKY 3 BREAK
NESTLÉ / KIT KAT CHUNKY 3
ZENITHOPTIMEDIA AUSTRALIA Sydney / STUDIO 33 Sydney AUSTRALIA
A05 Best Use or Integration of User-Generated Content
THE REAL PROJECT
KAO AUSTRALIA / KMS CALIFORNIA
BASHFUL Sydney AUSTRALIA
A04 Best Use of Brand Sponsorship Integration (where there is no product overtly displayed in the film,
CROSSING THE ICE
SONY / SONY BLOGGIE
NAKED COMMUNICATIONS Sydney AUSTRALIA
Short List
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, document
GRAZED ON GREATNESS
M.J BALE / AUSTRALIAN CRICKET TEAM SPONSORSHIP
WHYBIN\TBWA GROUP Sydney AUSTRALIA
Short List
A10 Best Integrated Content Campaign
GRAZED ON GREATNESS
M.J BALE / AUSTRALIAN CRICKET TEAM SPONSORSHIP
WHYBIN\TBWA GROUP Sydney AUSTRALIA
BLOGGED & BOUND
UNILEVER AUSTRALIA / TONI&GUY
JWT SYDNEY AUSTRALIA
A04 Best Use of Brand Sponsorship Integration (where there is no product overtly displayed in the film,
ADD A MOTOR TO IT
PARMALAT / ICE BREAK FLAVOURED MILK
THE MONKEYS Sydney AUSTRALIA
A06 Best Use or Integration of Experiential Events
WORLD'S FASTEST COUCH STUNT
PARMALAT / ICE BREAK FLAVOURED MILK
THE MONKEYS Sydney AUSTRALIA
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, document
McDONALD'S GETS GRILLED
McDONALD'S / McDONALD'S
UNIVERSAL MCCANN Surry Hills AUSTRALIA
A06 Best Use or Integration of Experiential Events
BYO CUP DAY
7-ELEVEN / SLURPEE
LEO BURNETT Melbourne / RODEO Melbourne AUSTRALIA
Short List
A10 Best Integrated Content Campaign
BYO CUP DAY
7-ELEVEN / SLURPEE
LEO BURNETT Melbourne / RODEO Melbourne AUSTRALIA
A04 Best Use of Brand Sponsorship Integration (where there is no product overtly displayed in the film,
LEGENDARY SERENADE WITH GOOD CHARLOTTE
HEINEKEN / AMSTEL / HEINEKEN
THE FEDS Sydney / MOMENTUM WORLDWIDE Pyrmont AUSTRALIA
A06 Best Use or Integration of Experiential Events
GOOGLE'S 2012 MARDI GRAS FLOAT
GOOGLE / GOOGLE+
TRO AUSTRALIA Adelaide / CREATIVE WORKS Melbourne AUSTRALIA
A07 Best Use or Integration of Music
MIZONE ZONELAB
FRUCOR BEVERAGES AUSTRALIA / MIZONE
THE HALLWAY Sydney AUSTRALIA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or mi
MEET THE EXTRAS
KIA / KIA CERATO HATCH
INNOCEAN WORLDWIDE AUSTRALIA North Sydney AUSTRALIA FINCH Sydney AUSTRALIA
Bronze Spike
THE GREAT CRUSADE
QANTAS / AIRLINE
WONDER Sydney AUSTRALIA
Silver Spike
A04 Best Use of Brand Sponsorship Integration (where there is no product overtly displayed in the film,
THE GREAT CRUSADE
QANTAS / AIRLINE
WONDER Sydney AUSTRALIA
Short List
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or mi
PARALLEL PATHS
IBM / LOTUS NOTES
OGILVY BEIJING CHINA
Silver Spike
A10 Best Integrated Content Campaign
LITTLE V DIARY
JOHNSON & JOHNSON / GYNO D
OGILVY BEIJING CHINA
A05 Best Use or Integration of User-Generated Content
HOVER CAR
VOLKSWAGEN GROUP CHINA / THE PEOPLE'S CAR PROJECT
PROXIMITY BEIJING / GOODSTEIN & PARTNERS Beijing CHINA
A10 Best Integrated Content Campaign
PAUL (THE ORACLE) IS BACK!
KIA MOTORS / SORENTO
INNOCEAN WORLDWIDE CHINA SHANGHAI Shanghai CHINA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or mi
BRING HAPPINESS HOME
PEPSICO / PEPSI COLA/LAYS/TROPICANA
BBDO Beijing CHINA
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, document
ATTRACTING CHINA'S TOP TALENT
GROUPM CHINA / MEDIA INVESTMENT MANAGEMENT
GROUPM Beijing CHINA
A10 Best Integrated Content Campaign
UNBEATABLE II
UNILEVER / CLEAR SHAMPOO
PHD Shanghai CHINA
A06 Best Use or Integration of Experiential Events
LOVE LETTERS
JASON SMITH / FONT LIBRARY
BBH CHINA Shanghai CHINA
A09 Best Use or Integration of Gaming and/or Digital Media
AUGMENTED REALITY GIFTING EXPERIENCE CAMPAIGN
MARS CHINA / DOVE CHOCOLATES
SAPIENTNITRO Shanghai CHINA
A04 Best Use of Brand Sponsorship Integration (where there is no product overtly displayed in the film,
COOL DANCING BATH MAKES NAUGHTY KIDS HAPPY
JOHNSON & JOHNSON / JOHNSON'S BABY PRODUCTS
OMD TAIWAN Taipei CHINESE TAIPEI
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or mi
THE TWO FACES OF LOVE
UNILEVER TAIWAN / POND'S
WEBGENE INFORMATION Taipei CHINESE TAIPEI
A07 Best Use or Integration of Music
THE MAKEUP REMOVER SONG
UNILEVER TAIWAN / POND'S
WEBGENE INFORMATION Taipei CHINESE TAIPEI
A09 Best Use or Integration of Gaming and/or Digital Media
FACEBOOK ONE-ON-ONE PHOTOS
NIKE / NIKE SUMMER LEAGUE 2012 EVENT
WEBGENE INFORMATION Taipei CHINESE TAIPEI
A04 Best Use of Brand Sponsorship Integration (where there is no product overtly displayed in the film,
VIDAL SASSOON BEAUTY CHATTERS
P&G HK / HAIR CARE PRODUCTS
YAHOO Taipei CHINESE TAIPEI
A10 Best Integrated Content Campaign
GO FUN TO JAPAN: TRAVEL WITH STARS
JAPAN TOURISM BUREAU / JAPANESE TOURISM
DENTSU KUOHUA Taipei / YAHOO Taipei CHINESE TAIPEI
UIP SUMMER MOVIE SELECT
UNITED INTERNATIONAL PICTURES / MOVIE PUBLICATION
YAHOO Taipei CHINESE TAIPEI
A04 Best Use of Brand Sponsorship Integration (where there is no product overtly displayed in the film,
CHA-CHING MONEY-SMART KIDS
PRUDENTIAL CORPORATION ASIA / FINANCIAL LITERACY
PRUDENTIAL CORPORATION ASIA Hong Kong / TURNER MEDIA SERVICES Hong Kong HONG KONG
A10 Best Integrated Content Campaign
CHA-CHING MONEY-SMART KIDS
PRUDENTIAL CORPORATION ASIA / FINANCIAL LITERACY
PRUDENTIAL CORPORATION ASIA Hong Kong / TURNER MEDIA SERVICES Hong Kong HONG KONG
A06 Best Use or Integration of Experiential Events
LEVI’S SUMMER HOTLINE
LEVI STRAUSS / LEVI’S 2012 SUMMER COLLECTION
TBWA\HONG KONG HONG KONG
A09 Best Use or Integration of Gaming and/or Digital Media
TEAM DUREX
DUREX / DUREX CONDOM
EURO RSCG HONG KONG HONG KONG